NEW YORK, May 8, 2015—Getty Images, the global leader in visual communication, has unveiled a new advertising campaign in celebration of its 20th anniversary. Created by Brazilian agency AlmapBBDO, the campaign shows the changing face of high profile personalities over the past 20 years, featuring former U.S. president Bill Clinton, tennis player Serena Williams, actress Scarlett Johansson and Prince William, Duke of Cambridge.
AlmapBBDO dove into Getty Images’ award-winning library of over 170 million images to curate this unique visual timeline portraying 20 years of change. The images are arranged chronologically, allowing the viewer to follow the transformation of each personality over the years. Each personality selected has a large number of images in the Getty Images library – for example, there are over 32,000 images of Clinton.
Andrew Saunders, Senior Vice President, Creative Content, Getty Images commented: “The world has experienced a phenomenal 20 years and Getty Images has been there to capture every moment that has defined the world over this period. For us, showcasing the development of well-known personalities allows us to see the changes they have been through, but also shows us how far we have come as a brand. We look forward to the response from the creative community at Cannes Lions!”
“The idea of portraying 20 years of Getty Images through images of well-known personalities gave us the opportunity to not only follow the changes they have been through, but also creatively envision what happened in the world during this period, with the certainty that Getty Images was present at every significant event and moment throughout the last two decades,” said Renata Simões, Marketing and Content Manager at Getty Images, Brazil.
The campaign highlights Getty Images’ continued leadership in visual communications, its quality content and the sheer breadth and depth of its archive, as it celebrates its significant 20th anniversary milestone.
Client: Getty Images
Title: 20 years
General Creative Director: Luiz Sanches
Exec Creative Director: Bruno Prosperi
Creative Director: André Gola, Benjamin Yung Jr, Marcelo Nogueira, Pernil
Art Director: Andre Sallowicz
Copywriter: Daniel Oksenberg
Photography: Getty Images
Art Buyer: Teresa Setti, Ana Cecília Costa
Graphic Producer: José Roberto Bezerra
Service: Cristina Chacon, Daniela P. Gasperini
Media: Flavio De Pauw, Patrícia Moreton
Business Director: Rodrigo Andrade
About Getty Images:
Getty Images is the world’s leader in visual communication, with over 170 million assets available through its premium content site www.gettyimages.com and its leading stock content site www.istock.com. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and content creators help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life. For company news and announcements, visit press.gettyimages.com, and for the stories, innovation and inspiration behind our content, visit Stories & Trends http://stories.gettyimages.com. Find us on Instagram at https://instagram.com/gettyimages/, Facebook at www.facebook.com/gettyimages, Twitter at https://twitter.com/GettyImages, or download Stream, our free consumer app, to view and share the world’s best imagery.