“You don’t want to be the face of something, you want to be the voice”

In a robust discussion, Lena Waithe and fellow speakers on Getty Images panel ‘Seeing is Believing: The Power of Re-picturing Stereotypes’ tell Cannes Lions delegates to hand over the reins and let people represent themselves

Cannes Lions delegates were given a lesson on diversity in a thought-provoking panel hosted by Getty Images in the Lumière Theatre this afternoon. Moderated by Pam Grossman, Director of Visual Trends at Getty Images, the panel saw Netflix actress and writer Lena Waithe join Piera Gelardi, Co-founder and Executive Creative Director at Refinery29 and photographers Campbell Addy and Braden Summers to discuss how the media and advertising industries can better visually represent the world’s diverse communities.

Seeing is Believing: The Power of Re-picturing Stereotypes, which took place at the Lumière Theatre at the Cannes Lions Festival of Creativity, explored why imagery is so important when it comes to reframing concepts of gender, race, mental illness, LGBTQ and religion – altering perceptions, evoking empathy and helping brands engage with a broader audience.

Discussion points included:

• What diversity does and does not look like
• Why diversity and inclusion are so beneficial for businesses to partake in
• Why diverse voices at all levels of the creative process is just as important as picturing diversity in campaigns
• How storytelling about specific lived experiences can resonate globally with the mainstream

A selection of speaker comments are included below for your reference:

Lena Waithe:

• On what diversity should be: “It’s not about seeing people of colour on the screen, it’s about actually having substance. The material needs to have a lasting impact. We don’t want to just put black faces on the screen, otherwise the people at the top are just profiting from our culture…People of colour need to be behind-the-scenes too and not just used as props, to truly help change the scene.”
• On her work: “I have to be really black and really gay and if that makes you feel uncomfortable then great. Because eventually it won’t.”

Campbell Addy:

“I hate the talk of diversity as a trend that has emerged over the last few years – that makes me angry. This is my life –my 24 years. I’ve always been here, we’ve always existed.”

Braden Summers:

“When I first produced my images, it was the LGBT community that pushed back and gave a lot of criticism – they felt the images were too romantic. But my thinking was that if people saw the beauty – saw the romance – they’d be so taken by it they would forget they were looking at an image of a gay couple…and would instead have a positive association with romance. The more that becomes normal, the more people will become comfortable with it.”

Piera Gelardi:

“Diversity is not about altruism, it’s about good business sense.”

The panel session has been recorded and will be available to view on the Cannes Lions website in the coming weeks.

L’agenzia leader mondiale nel settore della comunicazione visiva sarà Club’s Exclusive Photographic Agency della squadra bianconera, offrendo un’impareggiabile copertura dell’intero mondo Juventus

Milano – lunedì, 19 giugno 2017: Getty Images, leader mondiale nel settore della comunicazione visiva, annuncia oggi di aver firmato un accordo con Juventus Football Club. A partire dal 1° luglio 2017 Getty Images diventerà, infatti, Club’s Exclusive Photographic Agency and Club’s Official and Exclusive Sports Photographic Agency for Distribution della squadra Campione d’Italia e offrirà un’ impareggiabile copertura di tutto ciò che costituisce il mondo Juventus: dai match agli allenamenti, fino agli eventi esclusivi organizzati dalla società bianconera. Si tratta dell’incontro fra due eccellenze, due realtà dal grande respiro internazionale, unite dalla voglia di migliorarsi e dal desiderio di affrontare nuove sfide.

La partnership fra Juventus e Getty Images si inserisce in un processo di rebranding lanciato dal club torinese nel corso degli ultimi mesi. L’agenzia leader mondiale nella comunicazione visiva rappresenta quindi il partner perfetto, un brand di assoluta fama internazionale che ogni anno segue con i suoi pluripremiati fotografi il meglio dei mondi sport, news ed entertainment. Grazie ai suoi 200.000 collaboratori worldwide, operanti in più di 200 paesi, garantisce una copertura completa di più di 130.000 eventi e l’accesso al più ampio archivio digitale al mondo di fotografie storiche: numeri che descrivono nel migliore dei modi la grande vocazione internazionale e il peso specifico dell’agenzia.

“Getty Images è estremamente orgogliosa di collaborare con Juventus Football Club, una vera e propria istituzione calcistica globale, di indiscussa grandezza, estendendo in questo modo la rete di partnership che ci vede al fianco di alcuni fra i più importanti e seguiti club calcistici del mondo. Siamo pronti ad offrire tutta la nostra gamma di servizi strategici nei campi della distribuzione, della tecnologia e del fan engagement, senza ovviamente dimenticare la nostra leadership mondiale nella fotografia sportiva, per aiutare la Juventus a vincere le sue ambiziose sfide globali e a portare la propria cultura sportiva e il proprio messaggio in ogni angolo del pianeta.” ha dichiarato Ken Mainardis, Vice President Global Sports and Entertainment di Getty Images.

“Il nostro obiettivo è aumentare l’awareness di Juventus sui nuovi mercati, consolidando e rafforzando l’immagine dei colori bianconeri in tutto il mondo – spiega Federico Palomba, Co-Chief Revenue Officer e Head of Marketing and Digital di Juventus -. In Getty Images abbiamo trovato un player globale in grado di accompagnarci in questo percorso”.

Il mondo dello sport rappresenta, da sempre, uno dei principali asset di Getty Images. Getty Images è agenzia fotografica ufficiale o partner di oltre 80 fra le più importanti organizzazioni sportive, campionati e squadre di club. La nutrita lista comprende PGA, FIFA, Il Comitato Olimpico Internazionale, International Cricket Council, Major League Baseball, UEFA, National Hockey League, NASCAR, PGA of America, NBA, Manchester United, Borussia Dortmund, Bayern Monaco FC, Cricket Australia e NZ Rugby Union.

The new agreement will deliver premium 4K video from DroneBase’s international network of experienced pilots.

New York, Wednesday June 14, 2017 – Getty Images, a global leader in visual communication, has today announced an exclusive world-wide content distribution deal with leading global drone pilot platform, DroneBase.  The agreement brings the high quality 4K video produced by DroneBase’s world-wide network of pilots to Getty Images’ over one million customers.

Beginning with over 200 creative video assets, the partnership will expand to include 360 stills and video, VR content and will later evolve into commercial assignments, bringing the very best in aerial photography and videography to a global audience.

The collection contains a wide range of clips featuring localized landscapes, architectural surveys and aerial views in the highest quality 4K video offered, and is available to license for commercial use.

Drone content has emerged as one of the fastest growing methods of content capture in recent years, using photography and videography to deliver an immersive birds-eye-view that captures views of the world often unreachable by humans.

“It’s estimated that the drone industry will be a $100 billion business by 2020, and it’s only going to continue to grow from here,” said Peter Orlowsky, Vice President of Business Development at Getty Images.

“With the booming popularity of drones and consistent growth in this new technology, Getty Images is thrilled to work with DroneBase to not only bring their cutting-edge content to our broad customer base, but to also work together to foster and support the burgeoning pilot community.”

“As a world leader in visual communications, Getty Images has always had a pulse on the next evolution in photography and videography, and understand how drone content can elevate visual storytelling into an immersive experience,” said Dan Burton, Founder and CEO of DroneBase.

“We’re excited to bring our network’s expertise and premium video to Getty Images’ unrivalled library of creative content. We have integrated directly into Getty Images so pilots’ content will appear with one-click after flying from the DroneBase Pilot App and website.”

See DroneBase’s full 4k video collection on GettyImages.com here.