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  • Getty Images Announces Inaugural Recipients of Reportage Grants

    September 21, 2018 • Company NewsComments (0)

    Awards US$45,000 to three photojournalists enabling the production of work exploring the impact of globalization on small communities, daily life in the Democratic Republic of Congo, and the conflicting beauty and isolation of an Aerotropolis

    Getty Images, a world leader in visual communications, has today announced the recipients of its inaugural Getty Images Reportage Grants program.  Continuing the tradition of the previous Editorial Grants program, the Getty Images Reportage Grant awards three photojournalists grants of $15,000 to pursue long-term documentary projects of both personal and journalistic significance, as well as offering further editorial support from the company. The 2018 recipients are:

    • Rose Marie Cromwell for King of Fish, which aims to bring attention to the effects of rapid globalization on small communities, focusing on the community of Coco Solo in Panama specifically.
    • Giulio Di Sturco for Aerotropolis, The Way we Will Live Next, a body of work which explores the rise of post-modern cities.
    • Leonard Pongo for The Uncanny, which captures daily life in the Democratic Republic of Congo.

    Speaking on the 2018 recipients, Senior Vice President for Content, Ken Mainardis says: “Our 2018 Reportage Grant recipients demonstrate remarkable talent, as well as an unwavering passion for photojournalism. We are delighted to be able to support and foster this further, by providing funding to enable Rose, Giulio and Leonard to bring these thought-provoking and important international issues to light – issues that without funding, may otherwise remain unseen.”

    The Getty Images Reportage Grant recipients were selected from a global pool of over 450 entrants, judged by an esteemed judging panel which includes:

    The panel has also recognized photographers Venetia Menzies and Heba Khamis as Honourable Mentions. Menzies’s project documents the transformation of nomadic life in Algeria, while Khamis focuses on the hidden practice of breast ironing in Cameroon.

    Getty Images Reportage Grants form part of the wider Getty Images Grants program, which supports and enables the world’s photographic and photojournalism community tell important world stories. Since the inception of the program 14 years ago, the company has awarded in excess of US$1.4 million.

    Visit Where we Stand for further information.

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  • New Research Reveals Australians are Unhappy with Stereotypes in Advertising

    September 18, 2018 • Company NewsComments (0)

    Most Australians (76%) say advertisers need to do more to better represent national diversity, rather than relying on stereotypes. New research commissioned by Getty Images surveyed more than 1,000 Australian consumers to better understand the attitudes and perceptions around ethnicities, gender, sexuality, body type and age portrayed in advertising.

    When asked about characteristics that were poorly represented, respondents call out: body type (50%), ethnicity (34%), religious beliefs (32%), sexual orientation (31%) and age (30%). More than half of women (57%) specifically called out the poor representation of female body types.

    “It’s clear from this research that Australians aren’t happy with the way they are being represented in advertising. People want to relate to those they see on their screens and feel better represented by advertisers across the board” says Petra O’Halloran, Creative Research Editor at Getty Images. “In an age where images are all around us and inescapable due to social media, it is critical that images represent the full breadth of ethnic differences, demographics, belief systems and ways of life in Australia.”

    Other findings of the report include:

    • 60% of women say advertising makes them feel worse about themselves, compared to 57% of men say it makes them feel better about themselves
    • 46% say that advertising often stereotypes and over-generalises diversity
    • 40% of Australians say that consumers should demand authenticity from brands

    Misrepresented Australians

    With two-thirds of Australian marketing only depicting white individuals and families, the need to refocus and produce content that caters to all Australians is more important than ever (Ebiquity/SBS 2017). Almost half (46%) of Australians surveyed agree that images they encounter of people in advertising are often stereotyped, generalising the complexity and identity of modern Australians.

    “Getty Images has spent more than a decade working on expanding their database of images to break stereotypes and create a more authentic view of gender, sexuality, religion, race, mental illness and disability across advertising and social media. Images change people’s perspectives and expectations of the ‘norm’. The more you see of these images, the more they become normal and the quicker we’ll get to living in a world of equal representation,” added O’Halloran.

    The Authentic Australia

     To meet this growing demand, Getty Images has partnered with Canon Australia to proudly launch ‘This Is Australia’– a collection of stock photography created by Australians that showcases the real and diverse nature of our nation and its population.

     The ‘This is Australia’ collection acts as an authentic reflection of Australia and is designed to uncover stories of diversity fostered in our local communities, as told by our communities. The collection itself comprises of over 5,000 photographs, and growing, and is the work of over 200 photographers of all levels from among Canon Australia’s local consumer base. The unique Canon-Getty Images partnership also features contributor education sessions and fast-track approval exclusive for Canon’s local community members.

    “We’re proud to give Canon camera owners a platform to show their unique perspective of our country to the world and to help balance the stereotypical perspectives of Australia in advertising and media,” says Jason McLean, Director – Canon Consumer Imaging. “This is an opportunity that comes with every Canon camera for people to learn the shooting style of stock photography, get set up quickly as contributors and earn from their art. It’s great to see success for contributors already, including images being purchased to feature in a new Vegemite campaign.”

    Through the partnership, Australian Canon camera owners can develop their skills and learn from their art, while contributing to an important cultural project that will reach a global audience of more than one million Getty Images customers.To assist Canon photographers to get up and running on the platform, Canon is providing its photography community the opportunity to be fast-tracked as a Getty Images contributor. In addition, the Canon Collective photography experience team is facilitating free workshops and events designed in conjunction with Getty Images for contributors to learn how to shoot stock photography.

    “We are still at the beginning of our journey and we have a long way to go, but this is an important step. Change is continuous. At Getty Images we believe we have an obligation to listen to what Australians want, how they want to be portrayed, and address this accordingly. Through Canon Australia’s community of photographers, we plan on continuing to evolve this collection to ensure it continues to reach and represent all Australians and meet their needs,” added O’Halloran.

    To view the ‘This Is Australia’ collection, please visit: www.gettyimages.com.au/collections/thisisaustralia

    How to get involved

    Contributions to ‘This is Australia’ will be accepted until 31 December 2018. This is how you can share your view of the real Australia with photographers and brands around the world.

    • Pick up a camera and show us your Australia. Respond to a ‘This Australia’ brief and become an official contributor to Getty Images
    • Visit the ‘This is Australia’ landing page for information on how to contribute and various experiences available for the remainder of 2018
    • Win funding for your own ‘This is Australia’ shoot by applying for a range of Canon grants

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  • Getty Images Brings Content to Amazon Echo Devices

    September 17, 2018 • Company NewsComments (0)

    Getty Images breadth of editorial, creative and archival images come to all screen-based Amazon Echo products

    Getty Images, a world leader in visual communication today announced an integration with Amazon that sees Getty Images’ award-winning collection of sports, news, entertainment, archival and creative images made available to enhance the voice responses from Alexa on all Echo devices with a screen.

    Alexa has always been able to tell customers answers to their questions but with the launch of Echo Show and Echo Spot, Alexa is now able to show customers whatever they want to know. This integration allows Getty Images’ extensive library of premium content to shape the visual style of Alexa.

    “Our premier collection of editorial, creative and archival content is a natural fit for Amazon’s Echo products, bringing best-in-class visuals to Echo users,” said Peter Orlowsky, Senior Vice President of Strategic Development, Getty Images. “We are honored to unite with Echo’s screen-based products and to use our deep library of content to give Alexa her best look yet.”

    Getty Images content creators are on the ground, 24 hours a day, seven days a week, capturing events from all corners of the world, from red carpet events to football stadiums to conflict zones and beyond. This means that customers can now turn to their Echo devices with a screen and say, “Alexa, who won best Actress at tonight’s Academy Awards,” or “Alexa, what is the capital of Uruguay,” and Alexa will respond with the answers and provide the most up to date premier imagery of the winner from the red carpet and stunning photos from Montevideo, the capital of Uruguay.

    Getty Images is a world leader in visual communications, with over 300 million assets, of which over 200 million are digitized, encompassing the latest global news, sports, celebrity, music and fashion coverage; exclusive conceptual creative images; and the world’s largest commercial archive.

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  • Getty Family to Acquire Majority Stake in Getty Images from The Carlyle Group

    September 4, 2018 • Company NewsComments (0)

    Transaction and Refinancing Expected to Enhance Getty Images’ Position as a Global Leader in the Visual Content Industry

    NEW YORK, September 4, 2018 – The Getty family today announced it will take full control of Getty Images Inc. (“Getty Images” or the “Company”), a global leader in visual communications, from The Carlyle Group (“Carlyle”). Through the transaction, the Getty family will acquire all of Carlyle’s equity interests in Getty Images for cash plus units that provide Carlyle with an ongoing financial interest in the future growth of the Company. The transaction is subject to customary closing conditions and is expected to close by the end of the third quarter of 2018.

    “The Getty family is thrilled to resume control of Getty Images, a business that bears our name and one we strongly believe in,” said Getty Images co-founder Mark Getty, who led the transaction on behalf of the family. “Getty Images is one of the world’s great media brands and the company has delivered a significant repositioning in the past few years, investing in its products and people to capitalize on favorable sector dynamics and build on its industry-leading position.”

    In recent years, Getty Images’ equity holders have enabled the company to improve its competitive position by way of major investment in the way we market our products and services and the underlying infrastructure of the business, including technology and product enhancements. Management continues to focus on free cash flow generation to achieve meaningful deleveraging over the next five years.

    “In 2012, we invested in Getty Images alongside Mark Getty and the Company’s management, with the aim of taking the Company to the next stage of product innovation and global growth. Today, Getty Images is well positioned to take advantage of market opportunities ahead, and we are pleased to retain an ongoing financial interest in the Company’s future growth,” said James A. Attwood, Jr., Managing Director of The Carlyle Group.

    The Company has started a process of refinancing its balance sheet, including the existing senior secured credit agreement to which the parties are the Company, the guarantors and JPMorgan as Administrative Agent. The process is expected to conclude in two to three months and may involve the marketing of a combination of loans, senior notes and preferred equity. Taking the planned refinancing together with the equity transaction announced today, management believes Getty Images’ financial and competitive position will be significantly strengthened.

    Leadership Changes

    Subject to closing of the transaction, Getty Images will also implement a series of leadership changes that will come into effect at the end of the year. Getty Images’ CEO Dawn Airey will become a Non-Executive Director, and Chief Operating Officer Craig Peters will assume the role of CEO.

    Upon closing of the transaction, Interim Chief Financial Officer Rik Powell will become CFO.

    In regard to other Non-Executive Directorships, also upon closing of the transaction, Mark Getty will become Chairman of the Board. Getty Images co-founder Jonathan Klein, the current Chairman of the Board and the Company’s CEO for 20 years, will remain on as Deputy Chairman. Jonathan Klein will maintain his entire equity interest in the Company alongside the Getty family and members of management.

    “It has been a privilege and delight to lead Getty Images,” said Dawn Airey. “I am confident that Craig will be a terrific leader as the Company embarks on this exciting next chapter, with a clear focus on the core visual content licensing business. Having previously appointed Craig as COO with a view to him becoming the CEO, I saw this transaction as a natural moment to pass the baton. I look forward to continuing to serve Getty Images – a company that I am passionate about – on its Board of Directors.”

    In commenting on the leadership changes, Mark Getty said, “Dawn has been a remarkable CEO for Getty Images and I, along with the Board, would like to thank her for her significant contributions to the Company during her tenure. This transaction would not have been possible if Dawn had not succeeded in leading the business through the transformation process of these last three years. As great leaders do, Dawn also recognized Craig’s talent in her succession planning, and we are excited to work with Craig as he takes on the CEO role.”

    “I am excited by the opportunity to build upon the foundation of Dawn’s leadership and accomplishments,” said Craig Peters. “Getty Images’ market leadership is the result of an amazing brand, a talented employee base, strong partnerships and outstanding visual content. We are committed to investing in these unique assets and providing our customers with the very best visual content to meet their needs as part of our mission to move the world with images.”

    In the equity transaction, Paul, Weiss, Rifkind, Wharton & Garrison LLP acted as the legal advisor to the Getty family, and Berenson & Co. acted as the financial advisor to the Getty family. Debevoise & Plimpton LLP acted as the legal advisor to Carlyle. Weil, Gotshal & Manges LLP acted as the legal advisor to Getty Images.

    ENDS

    About Getty Images:
    Getty Images is one of the most trusted and esteemed sources of visual content in the world, with over 300 million assets including photos, videos, and music, available through its industry-leading sites www.gettyimages.com and www.istock.com. The Getty Images website serves creative, business and media customers in nearly every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with over 250,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 160,000 news, sport and entertainment events each year, impactful creative imagery to communicate any commercial concept and the world’s deepest digital archive of historic photography.

    Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, enabling creative ideas to come to life.  For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends. Find Getty Images on Facebook, Twitter, Instagram, LinkedIn, Pinterest and Tumblr, or download the Getty Images app where you can explore, save and share the world’s best imagery.

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  • Getty Images Announced as Official Photographer of the Toronto International Film Festival

    August 28, 2018 • Company NewsComments (0)

    A portion of proceeds made will be donated to TIFF Share Her Journey campaign to support women in film

    New York- 28 August 2018: Getty Images, a world leader in visual communications, has today been appointed as the official photographer of the 2018 Toronto International Film Festival (TIFF), one of the largest film festivals in the world.

    As part of the long-standing partnership, Getty Images will donate a portion of the proceeds generated from five pre-selected red carpet premieres to Share Her Journey, TIFF’s five year fundraising campaign dedicated to championing women in front of and behind the camera.  Share Her Journey is growing its global momentum with a lengthy list of ambassadors, including Priyanka Chopra, Amma Asante, Molly McGlynn, Jill Soloway, Jennifer Podemski and Joyce Wong.

    At the TIFF Tribute Gala, Getty Images’ team of content creators will deliver high-end portraits of talent at the event. These images will be disseminated through gettyimages.com, the personal social media channels of the talent featured in the portraits, and TIFF editorial content.

    “In today’s digital age, producing powerful visual content that breaks through the noise is essential to telling a compelling story,” said Kirstin Benson, VP, Global Entertainment, Getty Images. “We’re thrilled to partner with TIFF once again and play a role in elevating the crucial work of Share Her Journey.”

    “TIFF is delighted to welcome Getty on board this year and extremely grateful for their generous contribution towards Share Her Journey to help us support a future film industry that represents the most diverse perspectives and range of voices on screen,” said maxine bailey, Vice President of Advancement, TIFF.

    2018 marks the 11th year that Getty Images will be delivering content through an exclusive partnership with TIFF. TIFF kicks off on September 6 and runs through September 16.

    For more information about Share Her Journey and to get involved see tiff.net/shareherjourney

    About TIFF:

    TIFF is a charitable cultural organization whose mission is to transform the way people see the world through film. An international leader in film culture, TIFF projects include the annual Toronto International Film Festival in September; TIFF Bell Lightbox, which features five cinemas, major exhibitions, and learning and entertainment facilities; and innovative national distribution program Film Circuit. The organization generates an annual economic impact of $189 million CAD. TIFF Bell Lightbox is generously supported by contributors including Founding Sponsor Bell, the Province of Ontario, the Government of Canada, the City of Toronto, the Reitman family (Ivan Reitman, Agi Mandel and Susan Michaels), The Daniels Corporation, and RBC. For more information, visit tiff.net.

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  • Getty Images Renews Licensing Agreement with Microsoft

    August 27, 2018 • Company NewsComments (0)

    Getty Images’ latest API innovations and award-winning visual content take Microsoft user experiences to a new level

    New York – 27 August, 2018: Getty Images, a world leader in visual communications, today announced the renewal of their global licensing agreement with Microsoft, that enables Microsoft to use Getty Images’ rich content across its various products and services.

    “Our industry leading API platform provides Microsoft with real-time access to Getty Images imagery and associated metadata to enhance their user experience,” said Jason Fischel, VP of Products and General Manager, Getty Images. “We are proud to be continuing this relationship and to integrate Getty Images’ tremendous breadth of content, our rich-set of metadata and industry leading search within key Microsoft products including Microsoft News experiences such as MSN, the Microsoft Edge browser, the Microsoft News mobile app, Xbox, Outlook.com, Bing and Cortana.”

    Getty Images is a world leader in visual communications, with over 300 million assets, of which over 200 million are digitized, encompassing the latest global news, sports, celebrity, music and fashion coverage; exclusive conceptual creative images; and the world’s largest commercial archive.

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  • Getty Images Launches AI Tool to Transform Search for Media Publishers

    August 2, 2018 • Company NewsComments (0)

    Getty Images and Vizual.AI partner on ‘Panels by Getty Images’; a new search experience designed to help media customers find the content they need fast

    New York- August 2, 2018: Getty Images, a world leader in visual communications, today announced the release of Panels by Getty Images, a powerful new artificial intelligence tool for media publishers that recommends the best visual content to accompany a news article. Panels by Getty Images uses customizable filters and a self-improving algorithm that learns how an editor selects Getty Images’ content, enabling it to better optimize the results over time.

    Developed in partnership with cloud-based image optimization platform Vizual.AI, Panels by Getty Images­ is available to Getty Images Premium Access subscribers. The tool draws on Getty Images’ extensive creative and editorial content, providing media editors with a customizable research assistant to help them summarize articles and easily match it to the best visual content. By using the power of AI to automate steps in their research workflow, publishers can create better stories, more quickly with the visual content that will drive user engagement.

    “In today’s digital world, publishers are under constant pressure to tell the latest story and compete for consumer attention,” said Getty Images Senior Vice President of Data and Insights Andrew Hamilton. “At the same time, we know how important compelling imagery is to creating online engagement. Panels by Getty Images meets both of these challenges for our customers using the power of artificial intelligence.”

    “We know how important quality content is to publishers and we are excited to launch this new AI tool that allows media publishers to discover stunning visual content with the immediacy that the current landscape requires,” said CEO of Vizual.AI Doug Boccia.

    ESI Media Managing Editor Doug Wills said: “We are delighted that Getty Images has involved us in the development of Panels by Getty Images. It makes absolute sense to combine developing AI technology to save time and present editors with a curated set of picture options.”

    As the world continues to embrace the power of imagery as a communication tool, Getty Images is focused on employing technology that makes it easier for content creators to find the visuals they need.  Under the leadership of Hamilton, who joined the organization in 2016, Getty Images has developed a growing set of visual science products that reflects the company’s commitment to innovation and experimentation in solving problems for customers and partners.

    Additionally, Hamilton’s team is working to develop new AI models that can be delivered through Getty Images’ API and built into its products, including visual styles and authenticity scoring. In April, Getty Images partnered with Cortex, an artificial intelligence platform for creatives that recommends the best Getty Images content for social media campaigns.

    For more information visit: https://panels.gettyimages.com/

    For a demo video of Panels by Getty Images visit:https://www.youtube.com/watch?v=dqOrwnIKd1g&feature=youtu.be

    About Vizual.AI:

    Vizual.AI is a pioneer in the use of artificial intelligence and advanced machine learning techniques to automatically analyze, recommend, deploy and optimize images for publisher content in real time. Vizual’s image optimization platform easily integrates with publisher web pages to drive increased user engagement and monetization across video, text, e-commerce and social content.  Vizual.AI provides a data driven solution to automating image selection and gives editors peace of mind they are always using the best image to drive results.

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  • Getty Images announced as an Official Photo Partner to Twitter

    July 23, 2018 • Company NewsComments (0)

    New agreement sees Getty Images as premier content provider for Twitter’s editorial and commercial purposes

    Getty Images, a world leader in visual communication and Twitter, the first place to see what’s happening, today announced a new content partnership.  The agreement sees Getty Images named an Official Photo Partner to Twitter, with the platform using Getty Images as its premier content provider for editorial and commercial purposes.

    The partnership was kicked off around a FIFA World Cup™ activation at Twitter Beach at the Cannes Lions Festival of Creativity, with Twitter populating its feeds with Getty Images’ premium imagery from the global sporting event.

    Getty Images, the Authorized Photographic Agency of the FIFA World Cup™, had a team of over 50 award-winning sports photographers covering every moment of the World Cup. The team shot approximately 1.5 million photos across the tournament, with images made available to customers globally as fast as 59 seconds from moment of capture.

    “We know people everywhere love the incredible images that our expert photographers capture everyday and our coverage of global events is unmatched,” said Peter Orlowsky, Senior Vice President of Strategic Development, Getty Images. “Twitter is a key communication platform, a place people turn to be informed, entertained and in the moment as it unfolds, so our partnership is a natural and powerful match to bring Twitter’s audience the important moments, through the world’s most compelling imagery as events happen.”

     

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  • Getty Images and ARRAY Announce Recipients of the Inaugural Getty Images ARRAY Grant, supporting marginalized voices in film and photography

    July 19, 2018 • GrantsComments (0)

    Four winners from the USA, Madagascar, UK and Egypt were selected from over 500 global submissions and will be awarded $5000 US to continue their projects exploring fatherhood, feminism, culture and the African Diaspora

    Getty Images, a world leader in visual communications, in partnership with ARRAY Alliance, a creative collective founded by filmmaker Ava DuVernay to amplify films made by people of color and women of all kinds, today announced four winners of the very first Getty Images ARRAY Grant. Selected from over 500 global submissions, by a panel of esteemed industry experts, the recipients – two photographers and two filmmakers – will receive $5,000 US each to put towards new or continuing projects.

    Launched in May this year, the Getty Images ARRAY Grant was established to elevate the visual narrative of underrepresented ethnic communities such as African American, Caribbean, South Asian, Arab, Indigenous or Latinx for example, and use their medium to progress visual representation.

    The winning work had to demonstrably challenge dominant narratives and embrace authenticity and inclusion to drive representative stories.

    The 2018 recipients are:

    Photography

    Miora Rajaonary is a photographer born and raised in Madagascar and currently based in Johannesburg, South Africa. Her project ‘Lamba’ explores cultural identity and heritage in her home country by examining the role of traditional garment in the Malagasy society.

    Shawn Theodore is a Philadelphia based photographer, whose work encompasses investigations of African American and African Diasporic life within disappearing Black American neighborhoods.  His submission ‘Church of Broken Pieces’ develops myth-based visual narratives to confront constructs of African Diasporic identity as it is challenged by historical and contemporary American and European society.

    Film

    Curtis Essel is a director of 33 BOUND; a creative collective based in London. His (unfinished) film project ‘AGYA’ (Father in Tiwi, a Ghanaian Dialect) explores the concept of fatherhood, through the experience of Yaw, a father of four from Ghana.

    Mayye Zayed is an Egyptian filmmaker and a co-founder of Rufy’s Films; an independent film production company and a collective of 5 filmmakers in Alexandria, Egypt. Her film project ‘Lift Like a Girl, with cinematographer Mohamad El-Hadidi, challenges traditional female stereotypes and celebrates gender equality through the story of a young girl Zebiba, who dreams of becoming a professional weightlifter.

    “At Getty Images we believe it is our responsibility support and enable photographers, filmmakers and content creators that are pushing the industry forward, and are especially proud to award these grants to four creatives who are challenging the visual norm and evoking new conversations,” said Andy Saunders, Senior Vice President, Creative Content.  “The creative talent, powerful storytelling and overall quality of work received through this process has been second to none.”

    “There are underrepresented images of considerable beauty made within communities of color. Our creative collective was founded on the premise that the visions and voices of marginalized artists must be amplified,” said Mercedes Cooper, ARRAY’s Director of Marketing. “This grant collaboration with Getty has not only fostered the discovery of talent across gender, ethnicity, religion, subject and culture, but also supported ARRAY’s continued celebration of visual work from creators around the world that reflects authentic and artful storytelling.”

    The Getty Images Creative Bursary is part of the Getty Images Grants program, which exists to support the world’s most innovative photographers and tell important world stories. Since the inception of the program 12 years ago, the company has awarded in excess of US$1.4 million.

    For more information about the Getty Images Grants program, or to submit an application for consideration, please visit Where We Stand.

     

     

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  • Getty Images Renews Contract with Esteemed Entertainment Photographer Kevin Mazur

    July 13, 2018 • Company NewsComments (0)

    Mazur to assume newly-created Talent Relations Representative role

    New York, Friday, 13, July, 2018 – Getty Images, a world leader in visual communications, today announced it has renewed its exclusive partnership with veteran entertainment photographer Kevin Mazur. Tapping into his vast network within the entertainment and music industries, Mazur is also assuming the newly-created role of Talent Relations Representative. His long-time editor and deputy, Lauryn Schwartz, is taking on a new role as Manager of Photography Business and Talent Relations.

    Mazur has been working with Getty Images exclusively for over a decade as an entertainment photographer. During his time with Getty Images, he has photographed dozens of world-renowned events, including the One Love Manchester concert, the Academy Awards and the Grammy Awards. In his new role as Talent Relations Representative, Mazur and Schwartz will work with Larry Busacca, Getty’s Senior Director of North America Entertainment, to manage and build direct strategic relationships with celebrities, studios and music labels to generate new and exclusive content for Getty Images.

    Mazur, a pioneer in the entertainment and celebrity photography industry for over 25 years, has taken iconic images of artists ranging from Michael Jackson to Nirvana. Mazur’s work has been published in countless books, advertising campaigns and exhibitions, as well as on the covers of albums by music legends like Bob Dylan, Aerosmith and The Rolling Stones.

    In 2001 Mazur co-founded WireImage, one of the first digital photographic press agencies and wire services specializing in delivering professionally licensed photography to media worldwide. The agency quickly found great success and soon opened offices throughout Europe, Asia, and Australia. In 2007 WireImage was sold to Getty Images, and since then Mazur has been providing his unique brand of imagery to Getty Images’ customers.

    “I’m thrilled to be able to continue my work at Getty Images, a place where my career has grown exponentially over the last decade,” said Mazur. “I’m looking forward to diving into my new role where I hope to be a unifying presence between talent and Getty Images, while still pursuing my passion for innovative photography.”

    “Kevin Mazur is the gold standard in the entertainment photography industry and we are thrilled to extend our partnership with him,” said Getty Images Vice President of Global Entertainment Kirstin Benson. “As we evolve and continue to grow Getty Images’ presence in the entertainment industry, Kevin—in collaboration with Larry and Lauryn—will play a key role in fostering those important relationships.”

    In addition to the partnership with Kevin Mazur, Getty Images’ content creators attend every major entertainment event globally, from fashion shows to film festivals to award ceremonies, covering 70,000 entertainment events a year and partnering with major brands on creative content strategy.

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