• Close-Up Of Man In Lake

    Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

    January 16, 2018 • CreativeComments (0)

    – Pioneer of visual trend methodology over 20 years ago, Getty Images has revealed its annual forecast of the visual trends set to inform and influence visual communications globally

    – Masculinity Undone, Second Renaissance and Conceptual Realism reflect the visual language consumers will be most responsive to this year

    – Visual research shows BAME creators looking for more positive, culturally rich visual narrative through the subversion of classic art techniques

    – Newly released global search data reveals increased focus on multiculturalism, LGBTQ representation and mental health awareness

    Brands and the media will redefine modern masculinity this year– according to Getty Images’ 2018 Visual Trends, released today. ‘Masculinity Undone’ is one of three trends the world leader in visual communications has identified that will reshape the visual language consumers will be most responsive to this year, alongside ‘Second Renaissance’ and ‘Conceptual Realism’.

    Based on Getty Images’ creative research by its visual experts and search and image data – one billion customer searches and 400 million downloads from its website each year – Getty Images’ ground-breaking visual forecast sets out macro and micro trends for the year ahead. The forecast acts as a guide for the media, advertisers, brands and businesses by reflecting on changes in the world and how they may develop over the coming 12 months.

    Pioneering visual trends forecasting over 20 years ago, Getty Images’ past predictions have pre-empted visual movements across gender, social consciousness, design, technology, travel and more.

    Getty Images’ 2018 Visual Trends in detail:

    Masculinity Undone

    While past years have rightly been spent addressing the portrayal of women in advertising and the media, there is a growing awareness that stereotypes for representing men are also extremely outdated. In the UK, the Advertising Standards Authority recently acknowledged this issue, announcing a new rule which bans gender stereotyping in an effort to help tackle “harmful and outdated practices”.

    Demographics and cultural changes are making the common one-dimensional notions of masculinity irrelevant and, in 2018, men will continue to be liberated from long-established visual stereotypes as we see more imagery embracing male emotion, vulnerability and complexity.

    Getty Images’ data shows an increase of 53% in customer searches for ‘gay dads’, ‘Man meditation’ is up 126% and customer searches for ‘Single Father’ have increased by 60%.

    Second Renaissance

    With millions of people now carrying a high-quality lens in their pocket every day, it’s easier than ever to take pictures. In response, professional photographers are turning to art history to create more considered images that champion the idea of photographic craft.

    Driven in large part by BAME creators looking for a more positive, culturally rich visual narrative through the subversion of classic art techniques, portraiture has begun to hark back to imagery from bygone eras – paying homage with subdued palettes and luxurious fabrics that resemble paintings.

    Demand for this style of work is growing, with searches for ‘luxury abstract’ up 186% and ‘Vintage Portrait’ up 94%.

     Conceptual Realism

    A combination of evolving long-term visual trends, new technology and the public’s current scepticism to take things at their face value has spawned a new visual expression – ‘conceptual realism’. The emergence of social media has seen a significant rise in the demand for more ‘real’, authentic imagery. But, in a trend born in the art and fashion worlds, photographers are beginning to create more conceptual images executed in a realist style.

    Attainability and relatability are key components when connecting with today’s consumer, but in 2018 we will see creators pushing to explore these themes in increasingly unexpected ways.

    Searches for ‘unexpected concept’ were up 116%, while those for ‘reality’ were up 176%.

    Global issues highlighted in image search data

    Searches for ‘diversity and inclusion’ – terms that transcend Masculinity Undone and Second Renaissance – are up an impressive 917%, and those for ‘LGBTQ’ are up an equally positive 809%. Brands and businesses are also acknowledging the need for better visual representation of our diverse communities with searches for ‘Multi-ethnic family’ up 385% and ‘Cultural Diversity’ up 252%.

    More worryingly, searches for images depicting stress and anxiety – especially in men – have seen a significant increase. ‘Teen suicide’ is up by 429%, ‘emotional stress’ by 263% and ‘emotional abuse’ by 110%, with ‘man stressed’ up 105%, ‘Depression Man’ up 31% and ‘man looking worried’ up 100%.

    Encouragingly, the search data also suggests an increased global focus on mental wellness, with those for ‘mental health’ up by 174% and ‘mental health awareness’ up by 258%.

    Andy Saunders, Senior Vice President of Creative Content, Getty Images, said: “When imagery is everywhere it’s sometimes easy to forget how pictures can really move us emotionally and psychologically; how they can expand the limits of our world. It’s encouraging then that the visual trends we anticipate being important to brands and businesses in 2018 behold a sense of optimism: a vision of change, of new heroes and unrelenting creativity. For many people who were previously invisible, whose faces or bodies weren’t included in the mainstream media, this is important. These are small steps in making a more culturally rich and interesting world. But small steps can make a big picture.”

    Getty Images’ Visual Trends for 2018 have been released as part of the company’s annual creative guidebook, Creative In Focus. Along with more in-depth analysis of the visual trends, the publication features a deep dive into search data from regions around the world.

    Creative In Focus also highlights talented image-makers around the globe and features photo essays which look at how crowd-sourced imagery and previous visual trends have evolved across time. It is available to view free of charge online here.

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  • Statement from Getty Images on image miscaption

    January 11, 2018 • Company NewsComments (0)

    Getty Images sincerely apologizes for an archival image that incorrectly identified the subject as Ms. Patricia Hearst and was licensed by customers who trusted the accuracy of the caption information.  Getty Images holds itself to a high standard of editorial integrity and has robust measures in place to ensure our content ingestion process upholds these standards.  We, like all news agencies, regret when these measures fail to capture an error.

    As owner of one of the largest privately owned archives in the world, we have ingested a significant amount of content over the years from a variety of sources.   Unfortunately, the error in this caption escaped notice until recent use by one of our valued customers.  As soon as it was brought to our attention, the image was removed.

    We are deeply sorry to Ms. Hearst and her family for this error and meant no disrespect.

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  • Capture

    Getty Images acquires world leader in cycling photography TDWsport

    January 11, 2018 • Company News, SportComments (0)

    Cycling’s top photographer, Tim de Waele joins Getty Images as company commits to premier cycling coverage with new dedicated Velo Collection

    Getty Images, a world leader in visual communications, today announces it has acquired TDWsport, the world’s leading cycling photography business and archive. As part of the deal, Tim de Waele – owner of TDWsport and a 27-year veteran in the industry – has joined Getty Images as a staff photographer to lead the company’s cycling coverage.


    During his illustrious career, Tim de Waele has captured every major cycling event globally including 25 Grand Tours – Tour de France, Giro d’Italia, Vuelta of Spain – as well as various Olympic Games cycling events and World Championships, building up an unparalleled archive of over 375,000 images.


    The acquisition of TDWsport’s archive will form the basis for a new Velo Collection on – a dedicated, high-quality collection featuring comprehensive coverage of men’s and women’s cycling. The company will also significantly increase its coverage of global cycling events under de Waele’s leadership.


    “Sport imagery lies at the very foundation of Getty Images and we work hard to lead the industry in the creation and delivery of world-class sports content for media as well as sports governing bodies, teams and the vital ecosystem of partners and licensees that support them,” said Ken Mainardis, Senior Vice President of Editorial, Getty Images. “Tim is a leader in cycling photography – a huge talent with deep institutional knowledge of the cycling industry so we could not be more excited to have him join the team and lead our coverage of this sport.”


    Awarded numerous honours throughout his career for his industry-leading coverage of the sport, de Waele is now on staff, shooting for Getty Images alongside its roster of award-winning sports photographers, all specialists in their field.


    “It is an honour to join forces with the talented photographers at Getty Images, as many of them have been friends and colleagues for many years,” said Tim de Waele. “It is also an incredibly exciting moment for cycling – with the support of Getty Images’ unparalleled global distribution and event technology, we will be able deliver premium imagery faster than ever to the sports’ business and fan communities around the world.”


    The Velo Collection, including the TDWsport archive will be available on from February 2018.


    Getty Images partners with many of the most significant sports leagues and governing bodies in the world. Today, Getty Images is the official photographer or photographic partner to over 80 of the world’s leading sports governing bodies, leagues, and clubs, including the PGA, FIFA, the International Olympic Committee, International Cricket Council, Major League Baseball, UEFA, National Hockey League, NASCAR, PGA of America, NBA, Manchester United and FC Bayern Munich.



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  • WASHINGTON, DC - JANUARY 21:  Protesters walk during the WomenÕs March on Washington, with the U.S. Capitol in the background, on January 21, 2017 in Washington, DC. Large crowds are attending the anti-Trump rally a day after U.S. President Donald Trump was sworn in as the 45th U.S. president.  (Photo by Mario Tama/Getty Images)

    Getty Images Gallery presents Year in Focus 2017

    December 21, 2017 • Getty Images GalleryComments (0)

    New exhibition showcases the year’s defining images

    Year in Focus 2017 on display in London at Getty Images Gallery from 4th January – 3rd February, 2018


    Getty Images Gallery is excited to announce the launch of Year in Focus 2017, a retrospective exhibition featuring a stunning curation of images that captured and defined the global news agenda and events of the past year.

    In 2017, Getty Images’ editorial team of award-winning photographers provided coverage 24 hours a day, seven days a week, from all corners of the world. They were at the centre of the key news stories and major events, covering more than 160,000 news, sport and entertainment events at home and abroad. Year in Focus 2017 will showcase the most significant moments from the past year, as well as archival anniversaries, portraits and obituaries.

    Featured are powerful images that document some of 2017’s most important news events, including the genocide of the Rohingya, Hurricane Harvey and the devastation of Grenfell Tower. The exhibition showcases some of the year’s highest profile entertainment and sporting events, from Cannes Film Festival to Wimbledon and the World Athletics Championships.

    As well as images from the past year, the curation includes archival images of Princess Diana to mark 20 years since her death, alongside other anniversaries such as the Russian Revolution and the Hindenburg disaster.

    Ken Mainardis, Senior Vice President, Editorial, Getty Images said: “2017 gave us some iconic images – many of them on display in this exhibition – and I feel, a tremendous sense of hope for photojournalism as a key tool of democracy. Storytelling through photojournalism continues to be perhaps the one thing that connects us all globally – that helps us all to be engaged global citizens. Capturing moments of tragedy or triumph, in faraway places or on our doorstep, photography tells us about our past and informs our future.”

    To view a selection of the imagery that will be on display, click here.

    Year in Focus runs from 4th January – 3rd February 2018 and admission is free. A selection of images will be available for purchase as fine art prints, please enquire here. Getty Images Gallery is situated in central London, just a stone’s throw away from Oxford Circus.  Opening hours are from 10.00am to 5.30pm, Monday to Friday, 12.00 to 5.30pm Saturday.

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  • Copyright: Chris Jackson/Getty Images. NEWS EDITORIAL USE ONLY. NO COMMERCIAL USE (including any use in merchandising, advertising or any other non-editorial use including, for example, calendars, books and supplements). This photograph is provided to you strictly on condition that you will make no charge for the supply, release or publication of it and that these conditions and restrictions will apply (and that you will pass these on) to any organisation to whom you supply it. All other requests for use should be directed to the Press Office at Kensington Palace in writing.

The picture used on the Duke and Duchess of Cambridge's 2017 Christmas card which was taken by Getty Images royal photographer Chris Jackson at Kensington Palace showing the royal couple with their children Prince George and Princess Charlotte. PRESS ASSOCIATION Photo. Issue date: Monday December 18, 2017. See PA story ROYAL Charlotte. Photo credit should  read: Chris Jackson/Getty Images/PA Wire

    Getty Images Royal Photographer Chris Jackson Captures Family Portrait for the Duke and Duchess of Cambridge’s 2017 Christmas Card

    December 18, 2017 • Company NewsComments (0)

    Kensington Palace today released the official Christmas Card of the Duke and Duchess of Cambridge, taken by Getty Images’ Royal Photographer Chris Jackson. The family portrait, which shows the Duke and Duchess with their two children Prince George and Princess Charlotte, was taken earlier this year at Kensington Palace.

    Chris Jackson was also chosen by Kensington Palace to capture the official portrait of Prince George celebrating his fourth birthday as well as authoring the official portrait of Prince George on his first day of school.

    The image was distributed by the UK Press Association, a trusted partner of Getty Images and is available for licensing on

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  • Pasted image at 2017_11_30 09_39 AM

    Sony Pictures Selects Getty Images as Exclusive Global Distribution Partner for Stock Footage

    November 30, 2017 • Company NewsComments (0)

    40 years of feature-quality HD clips from Sony Pictures will be made available to license

    New York – November 30, 2017: Getty Images, a world leader in visual communications, and Sony Pictures Global Mastering & Servicing have today announced an exclusive partnership that sees Getty Images become the exclusive distribution partner for stock footage from Sony Pictures. The distribution agreement will see over 160,000 clips originally filmed under the Columbia Pictures, TriStar Pictures, Screen Gems, and Sony Pictures Television banners reach an even larger audience through Getty Images’ industry-leading global platform and expert international sales team, servicing nearly one million customers.

    Sony Pictures represents the world’s largest collection of stock video produced by a major motion picture studio. The collection offers unparalleled access to more than 40 years’ worth of the highest quality studio produced HD, UHD, 4K, and 35mm stock footage available anywhere in the world.

    Clips of stunts, pyrotechnics, and other extremely difficult-to-produce footage are included, as well as some of the industry’s best aerials, establishers, day/night matching shots, process plates, transportation, playback, landscapes, animals, modern military footage and more. Footage will initially be available in HD with future contributions focused on growing the 4K library.

    “With video becoming the fastest growing content format today, it is more important that the wide variety of content needed to create engaging videos is made available, which is why we are excited to add Sony’s high-quality content to our expanding visual content portfolio,” said Peter Orlowsky, Senior Vice President of Business Development, Strategic Development at Getty Images. “The expansive Sony Pictures stock footage collection will enable our customers all over the world to connect more deeply with their audiences.”

    “The breadth and depth of the Sony Pictures stock footage library is unmatched in Hollywood, and we are thrilled to make this high-quality content available to Getty Images’ global audience,” said Jason Lambert, Executive Director of Content Licensing at Sony Pictures. “Getty Images has the scale, expertise and distribution footprint to ensure our video archive reaches the widest possible audience.”

    The live collection is available today on

     About Getty Images:

    Getty Images has long been the undisputed world leader in visual communication, with customers in over in nearly every country in the world. With its advanced search and image recognition technology Getty images has established itself as a pioneer in its field, making it the first choice of creative and media professionals alike. In the world of imagery innovation is key, and Getty Images award winning photographers and content creators are committed to producing inspiring and radical work, which is seen every day in the world’s most wide reaching and influential publications. Getty Images works with over 200,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 160,000 news, sport and entertainment events, impactful creative imagery to communicate any commercial concept and the world’s deepest digital archive of historic photography.

    Visit Getty images at to learn more about how the company is revolutionizing the role of images in communications of business, and enabling ground breaking and creative ideas to become a reality. For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends. Find Getty Images on Facebook, Twitter, Instagram, LinkedIn, Pinterest and Tumblr, or download the Getty Images app where you can explore, save and share the world’s best imagery.

    About Sony Pictures Entertainment:

    Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., which is a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE’s Motion Picture Group includes film labels Columbia Pictures, TriStar Pictures, Screen Gems, Sony Pictures Animation, and Sony Pictures Classics. For additional information, visit

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  • Pam final lanscape 4

    Getty Images appoints IBM’s Pamela Woehrle as Senior Vice President of Global Sales

    November 13, 2017 • Company NewsComments (0)

    World leader in visual communication announces technology sales veteran to lead global sales force of 650+ as company continues on growth trajectory

    New York – 13 November 2017: Getty Images, a world leader in visual communications, today announces Pamela Woehrle as its new Senior Vice President of Global Sales. A technology sales veteran with more than 25 years’ experience, Woehrle will head Getty Images’ global sales team and will be responsible for driving revenue across the company’s 250 million assets that serve nearly 1M customers annually in almost every country in the world.


    Woehrle also joins the company’s Executive Committee, overseeing strategic direction and expansion, as well as gaining responsibility for driving Getty Image’s revenues worldwide through its global field sales force, and its diverse partnerships, channels and alliances.


    Woehrle joins Getty Images from IBM, where she has had an illustrious and lengthy career spanning 33 years, most recently serving as Vice President, Worldwide Go To Market for Silverpop, an IBM acquired company. During her tenure at the global technology business, she has also served several Vice President roles across both global and North American sales, focused on eCommerce, Enterprise Market Management and Enterprise Content Management Solutions. Woehrle also brings strong senior-level customer relationships and global account management experience, having led global accounts, such as her role serving as the Worldwide Client Director for Procter & Gamble.


    “Our Getty Images Everywhere strategy is delivering our world-class content to everyone – to our almost one million advertising, publishing and corporate customers, as well as to people that simply love viewing and sharing the world’s very best imagery,” says Dawn Airey, CEO, Getty Images. “I am thrilled that Pamela will be joining us at Getty Images to help us realise this vision. She is an extraordinary leader and brings with her a strong track record in selling solutions and unparalleled customer experience.”


    Pamela Woehrle, Getty Images’ newly-appointed SVP Global Sales adds: “I have always admired the impact Getty Images content has on the world and am thrilled to have the opportunity to work for a global business and brand that has this power. I am honoured to join Getty Images and help contribute to the company’s continued success and leadership in moving the world with images, as well as further enriching customer experience.”


    Based in New York and reporting to Chief Executive Officer Dawn Airey, Woehrle officially starts with the business on 11 December 2017. Currently residing in Atlanta, Georgia, Woehrle will be relocating to New York with her husband.

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  • Bill final

    Bill Shapiro joins Getty Images as Editor and VP of Consumer Media

    November 6, 2017 • Company NewsComments (0)

    New York – 6 November 2017: Getty Images, a world leader in visual communications, today announced that Bill Shapiro will join the company as Editor and VP of Consumer Media. Based in New York, Shapiro will be responsible for establishing Getty Images as a leading consumer image destination on the web, leveraging the company’s 20-year legacy of stunning imagery, excellence in search engine optimization and best-in-class technology.

    The appointment marks another step in support of the company’s strategy to extend its core B2B licensing business and establish new opportunities within the consumer market. Shapiro will have editorial oversight of Getty Images’ consumer platform, and will be responsible for delivering big-impact stories to the 97 per cent of visitors to that come to admire, share and engage with the world’s best imagery.

    “I am thrilled that Bill is joining us as our new Managing Editor for our Consumer Division,” said Dawn Airey, CEO, Getty Images. “Bill has unparalleled experience of building preeminent editorial destinations.  Combine that with his passion for imagery and brilliance as a wordsmith, and I know we have someone who will drive our early consumer content to a worldwide audience who will be surprised, delighted and engaged with imagery that moves the world”.

    Bill Shapiro, Editor and VP of Consumer Media, Getty Images, said: “I’m excited and honored to join such an iconic media brand as Getty Images and look forward to helping the brand position itself to more deeply engage and connect with consumers. I’m thrilled to bring both my creative and business expertise – as well as my love of photography — to this role, helping the brand refine its consumer strategy; finding new ways into the hearts and minds of consumers.”

    Shapiro joins from Fast Company magazine where he served as Director for Editorial and New Business Enterprises. Before that, Shapiro spent 18 years at Time Inc. where he had a diverse career including as the editor of LIFE magazine, and as the founding editor of He has worked in senior editorial positions in the magazine business for twenty years, is a curator of fine-art photography and an established author.

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  • A Magnum motorboat belonging to Count Filippo Theodoli arrives at the private jetty of the Il Pellicano Hotel in Porto Ercole, Italy. August 1973. (Photo by Slim Aarons/Getty Images)

    How the Other Half Lived: Getty Images Reveals New Slim Aarons Images

    November 6, 2017 • Getty Images GalleryComments (0)

    From socialites holidaying in Italy to the elite enjoying the Chantilly Racecourses, previously unseen photographs from the archive of legendary lifestyle photographer are available as fine art prints sold exclusively at Getty Images Gallery and


    NEW YORK – 6th November 2017Getty Images, home to the Slim Aarons Collection, has released a set of previously unseen photographs by the legendary lifestyle photographer. The fifteen colourful photographs, which capture the hedonistic life of socialites in the fifties, sixties and seventies, are the first in a series of biannual releases planned by Getty Images. Collectors and aficionados can purchase these stunning new discoveries, alongside hundreds of other iconic Slim Aarons photographs, as limited edition prints from the Getty Images Gallery or as fine art wall décor through


    Known for what he concisely described as, “photographing attractive people doing attractive things in attractive places,” Slim Aarons documented high society and European aristocracy over a career lasting nearly half a century. Welcomed into exclusive homes, yachts and resorts around the world, his photographs provide a glimpse into a golden age of wealth, privilege, beauty and leisure. A WWII Army photographer, Slim went on to shoot assignments for Life, Holiday, Vogue, Town & Country and Harper’s Bazaar from 1947 to 1993. He died in 2006 aged 89.


    On the decision to bring these new images to light, Lia De Feo, Getty Images Vice President & General Manager Consumer Prints, commented: “Slim Aarons is a Getty Images Gallery and best-selling artist. Many of his works, such as Kings of Hollywood and Poolside Gossip, are familiar and popular midcentury icons. Slim’s collection is owned and housed by Getty Images and remains mostly unseen. We felt the time was right to meet the public demand and further explore the collection. Our dedicated team of experts hand-selected these fifteen photographs and will be continually rolling out more for years to come.”


    Getty Images has been the official repository and exclusive licensor of the Slim Aarons Collection for more than two decades. The Getty Images Gallery offers open edition prints starting at $110 as well as limited edition and estate-stamped Slim Aarons premium prints starting at $1,320. offers framed and unframed fine art décor prints on paper, canvas, acrylic or metal, all in a variety of sizes and ranging from $96.



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  • Bouquet of flowers

    意欲的な若手フォトグラファーをサポートする 奨励金制度を開始

    November 1, 2017 • Company News, GrantsComments (0)


    ロンドン – 2017年10月19日: ビジュアルコミュニケーション業界の世界最大手であるゲッティイメージズは、次世代フォトグラファーの育成サポートを目的として新たな奨励金制度「ゲッティイメージズ・クリエイティブ奨励金」を制定しました。年間40,000ドルを支給する本制度は、クリエイティブな分野で活躍が期待されながら、十分な制作資金を持たない若手フォトグラファーの支援を目的としています。これまでにゲッティイメージズでは、奨励金制度によるフォトグラファーの支援を積極的に行ってきました。支援額は延べ140万ドル以上(日本円にして約1.6億円以上)におよびます。こうした支援活動の一環として、今回の「ゲッティイメージズ・クリエイティブ奨励金」は制定されました。







    ・アンディー・アダムス:Flak Photoフォトグラファー/パブリッシャー。

    ・ジーニー・アナン・ルウィン:Moodboard Zine創設者。ロンドンを拠点に活動するファッション・エディター兼スタイリスト。

    ・アンドレア・ワイズ:Diversify Photo共同創設者。インディペンデント・アーティスト兼エディター。

    ・ブレント・ルイス:The Undefeatedシニア・フォト・エディター。Diversify Photo共同創設者。






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