Getty Images, the world’s leading visual communications company, has today unveiled 17 iconic images to help draw attention to the UN Global Goals – a series of 17 ambitious targets to end extreme poverty, fight inequality and injustice as well as tackle climate change, by 2030.
Spearheaded by Project Everyone, the brainchild of British filmmaker, humanitarian and campaigner Richard Curtis, the Global Goals campaign is set to be the biggest advertising campaign of all time. Aiming to reach 7 billion people in 7 days, the campaign runs from 25th September, 2015, when 193 world leaders will adopt these Global Goals at the United Nations Headquarters in New York.
As a founding partner, Getty Images has been working with Project Everyone giving them unfettered access to its award-winning imagery and best-in-class photographers to help the campaign reach, connect and engage groups across the world. Getty Images’ premium content is featuring in 100,000 advertisements around the world, bringing the global goals messages to life in iconic locations such as Times Square, Piccadilly Circus and The Petronas Tower in Kuala Lumpur.
“Imagery is a critical part of the Global Goals campaign,” said Susan Smith Ellis, Chief Marketing Officer at Getty Images. “Images transcend language and are universally understood, making them highly evocative. They are the lingua franca of our time. Reaching 7 billion people in 7 days is an audacious undertaking and it is the power of our images that helps to make this possible. Getty Images is proud to be using its library of creative and editorial imagery to help spread the word about the Global Goals.”
Selected from among Getty Images’ almost 200 million assets, powerful creative and editorial imagery and video is being used across the Global Goals campaign advertising efforts, including billboards, digital, websites and social media short films. Getty Images’ industry-leading photographers will also document all the event activations, including the Global Citizen Festival that took place in New York on 26th September and, in a world first, captured a 360-degree image of the General Assembly in session.
The Global Goals campaign will reach all corners of the world with a huge programme of events and partnerships that Getty Images has supported including:
– Imagery and video featured in 100,000 static and animated bill boards globally – from Times Square to Piccadilly Circus to The Petronas Tower in Kuala Lumpur.
– Content for “No Point Going Half Way”, a short film directed by British Film Director and Humanitarian Richard Curtis.
– Video content provided for Stephen Hawking’s “To save the world we need everyone to tell everyone” video message for Global Goals.
– An outdoor exhibition of the Global Goals imagery at the Tokyo International Photography Festival October 9th to 18th 2015.
– Editorial coverage of the launch of the campaign at the UN General Assembly and also the Global Citizen Festival on 26th September in Central Park, New York. In a world first, Getty Images captured a 360 degree image of the General Assembly in session.
– Digital content to support the World’s Largest Lesson; a lesson taught to children across the world in partnership with UNICEF.
– Getty Images’ own Beneath the Surface campaign that includes impactful imagery chosen by Chairman and Co-founder Jonathan Klein to highlight how imagery can change the world.
The iconic 17 images unveiled by Getty Images to help draw attention to the Global Goals are:
1 No poverty – Award-winning Getty Images photographer Mario Tama is based in Brazil, where he documents life in the favelas and the country’s “slavery road” along which thousands of people are trafficked and made to work without pay.
2 Zero hunger – Women selling vegetables in Central Market in Kota Bharu, Malaysia by Getty Images Prestige photographer Jesse Warren.
3 Good health and well-being – A young girl in India receiving anti-polio vaccination drops by photographer Ramesh Lalwani.
4 Quality education – Award-winning Getty Images Reportage photographer Paula Bronstein captured this image of school children in Muzaffarabad, Pakistan in 2005. The children are beginning their first day of class in a makeshift school, two weeks after a devastating earthquake killed more than 50,000 people in the region.
5 Gender equality – This portrait of a girl dressed as a superhero comes from Getty Images’ Lean In Collection, a curation of images devoted to the powerful depiction of women, girls and the communities who support them.
6 Clean water and sanitation – Getty Images Prestige photographer Anne Henly captures Indian schoolchildren washing their hands and faces at their village school outside Bandhavgarh.
7 Affordable and clean energy – Wind turbines by Maria Wachala represent modern energy and sustainability.
8 Decent work and economic growth – This clever take on a graph line made from everyday objects is a creative way of illustrating the concepts of business and finance.
9 Industry, innovation and infrastructure – This image of the Melbourne skyline in Australia also represents a trend in imagery called “Future Unknown”. It’s a creative revolution where image-makers are rejecting nostalgia and designing a new visual aesthetic: a technology-centered future.
10 Reduced inequalities – An unexpected take on a serious concept by photographer Dimitri Vervitsiotis, illustrating togetherness as much as it represents equality.
11 Sustainable cities and communities – Getty Images’ Prestige photographer Tim Robberts re-imagines New York City covered in trees in this conceptual image.
12 Responsible consumption and production – This photo by Getty Images photographer Hiroshi Watanabe illustrates concepts of consumption, environmental conservation and sustainability in a fresh way, using CGI technology and the “streets” of Tokyo for inspiration.
13 Climate action – This photograph from Getty Images photographer Henrik Sorensen perfectly represents the need to improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning.
14 Life below water – A green sea turtle seen snorkeling underwater on coral reef in Maui, Hawaii.
15 Life on land – Award-winning Getty Images Reportage photographer Brent Stirton often focuses on conservation issues, and his images of a slain silverback gorilla in the Democratic Republic of Congo are a particularly strong example of his work and have helped raise over $50 million for gorilla conservation.
16 Peace and justice strong institutions – This image by Getty Images photographer Randy Plett is simple and beautiful, using children’s feet to illustrate concepts of togetherness, friendship and connection.
17 Partnerships for the goals – Partnership, cooperation and international support are key to making the Global Goals a reality.