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Getty Images appoints Gene Foca as new Chief Marketing Officer

January 12, 2017 • Company News

Rounding out a specialized executive leadership team, CEO Dawn Airey’s latest appointment reinforces the company’s focus on growth through digital and data.

New York, NY – 12 January 2017 — Getty Images, the world leader in visual communications, today announces the appointment of Gene Foca as Senior Vice President and Chief Marketing Officer.

Reporting to Getty Images’ Chief Executive Officer, Dawn Airey, Foca brings over twenty years’ experience as a strategic and data-driven marketing leader, launching and growing some of the world’s biggest content and e-commerce businesses.

“As we embrace new digital technologies and the industry evolves, our mission remains the same – to move the world with images,” said Airey. “Gene’s wealth of experience across e-commerce, product and digital marketing will be an enormous asset to the business as we continue to build on this vision, increase our digital capabilities and enhance the customer journey through our B to Everyone strategy.  I am thrilled to welcome Gene, who adds to an exceptional leadership team who are well placed to drive our business towards even greater success in 2017.”

Foca replaces outgoing Chief Marketing Officer, Susan Smith-Ellis, who after three years with the business stepped down at the end of last year.

“Susan executed outstanding marketing leadership over the past three years, unifying and strengthening our global brand narrative to ensure that Getty Images remains the clear leader in visual communications. I thank Susan for her enormous contribution and wish her the very best in her next adventure.” said Airey.

Foca most recently served as Fresh Direct’s Senior Vice President of Marketing, where he was responsible for the grocer’s customer marketing and oversaw marketing plans for the launch of Foodkick into Manhattan.  Prior to that, Foca was based in Jersey City as Senior Director of Marketing at Amazon where he operated as the subsidiary Quidsi’s chief marketing professional, overseeing the building out of new forecasting and segmentation models and ultimately helping to lead Quidsi to its most profitable year ever.  Foca also headed up business development and marketing for the Kindle North American Newsstand at Amazon in Seattle.

Prior to that he was at News Corporation as Senior Vice President of Marketing for News Digital, where he worked on the creation of new content apps and contributed to the launch of The Daily, the first mobile daily news product of its kind. He had previously spent 18 years with Time Incorporated and Time Warner.

Gene Foca, Getty Images Incoming Chief Marketing Officer said: “As a market leader for decades, Getty Images has built out a repository of content, insights, knowledge and talent that is second to none.  I am thrilled to have the opportunity to elevate this unparalleled brand in new ways as the company steers itself through innovation and growth.”

Foca joins the Getty Images Executive team in New York.

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