London — 29 June, 2021: Getty Images, a world leader in visual communications, and Wolverhampton Wanderers F.C. [Wolves], a professional association football club based in the city of Wolverhampton, have today announced a partnership which sees Getty Images become their exclusive photographic provider.
Under the agreement, Getty Images will work closely with Wolves to re-launch their integrated visual strategy, which will be rolled out across all their teams, including Wolves Women, Wolves Esports and Under-23’s. As part of this, Getty Images’ first-in-class editorial and creative insights teams will provide support on content creation and distribution, with all imagery syndicated to Getty Images’ over one million global customers, via their industry leading distribution platform, to license for editorial purposes. In addition, Getty Images’ specialist esports photographers will work closely with Wolves to develop their visual strategy surrounding in-game imagery.
To support Wolves promote their club heritage and drive deeper engagement with their fanbase, Wolves will also have access to Getty Images’ world-class archive, which contains over 130 million assets and includes some of the very first images of the club dating back to the late 19th century.
“Sport imagery lies at the very foundation of Getty Images. For over 25 years, we pride ourselves in being a partner to all in the industry and work hard to deliver outstanding service in the creation and distribution of world-class sports content,” said Paul Gilham, Senior Director of Editorial Photography at Getty Images. “We are delighted to partner with Wolves and look forward to working with them on an integrated visual strategy which will bring stunning and engaging imagery to their fans around the world.”
“We are delighted to partner with Getty Images, a world leader in visual communications, as we continue to progress and enhance our video and digital media output at Wolves. Our media team consistently produce progressive, bold and challenging content across a variety of media, and we are thrilled to have a photographic provider like Getty Images, supporting our own skilled photographer Jack Thomas, to ensure our level of imagery is of the same high standard,” said Max Fitzgerald, Wolves Head of Media. “We are also very excited to work with Getty Images’ specialist esports photographers to develop our in-game imagery and provide them with unrivalled opportunities to work in close quarters with our Wolves Esports teams, who are achieving success in a variety of games across a number of continents.”
Getty Images partners with many of the most significant sports leagues and governing bodies in the world. Today, Getty Images is the official photographer or photographic partner to over 85 of the world’s leading sports governing bodies, leagues, and clubs, including the PGA Tour, FIFA, the International Olympic Committee, International Cricket Council, Major League Baseball, UEFA, National Hockey League, National Collegiate Athletic Association, NASCAR, PGA of America, NBA, J League, Manchester United, Borussia Dortmund, Gran Turismo, FC Bayern Munich, Ultimate Fighting Championship, Cricket Australia and NZ Rugby Union. Getty Images’ team of multi-award winning photographers and digital content creators cover over 50,000 sports events a year.
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