Sales from Getty Images’ Lean Collection are up 54 percent since February launch
Today at the Cannes Lions Festival of Creativity, Getty Images Co-founder and CEO Jonathan Klein, along with Sheryl Sandberg, Facebook COO and founder of the women’s empowerment nonprofit LeanIn.Org, hosted a discussion about the power of visuals to shape our world view.
The panel, moderated by Sandberg, was titled The Power of Picturing and explored how creatives can rethink marketing to women. Cosmopolitan Editor-In-Chief Joanna Coles and BBDO Worldwide President and CEO Andrew Robertson also spoke on the panel.
Click here: http://youtu.be/L0_xRCcsfWE
At the panel, Klein and Sandberg announced that sales from the Getty Images’ Lean In collection are up 54 percent from February when the collection was launched. The collection has been licensed in over countries around the world, including China, Brazil and the UAE.
Klein said: “We are thrilled with how our partnership has amplified this imagery, and that we’re able to donate 10 percent of every sale back to LeanIn.Org. The collection has resonated enormously with customers, with sales of the images in the collection up 54 per cent.”
Klein also announced that for any registered nonprofit worldwide, Getty Images will take 30 per cent off imagery from the Lean In collection, through to the end of the year: “We want this imagery everywhere, and we want to make it totally accessible.”
The most successful images from the collection to date were also revealed – click here to view a gallery of the most popular images from Getty Images’ Lean In collection.