Getty Images and FrontZoneSport enter into strategic partnership

June 4, 2014 • Company News

Getty Images and FrontZoneSport today announced a strategic agreement in which Getty Images will acquire all sales rights for both archive photos and the future production of images and video material from FrontZoneSport. From July 1st, 2014, FrontZoneSports content will be available exclusively via Getty Images’ platform and Getty Images will also distribute the content globally for the benefit of both FrontZoneSports and Getty Images current and future customers.

“The agreement with FrontZoneSport is the next step on the road of expanding Getty Images’ portfolio with unique local and relevant content as part of our Nordic growth strategy,” said Tom Tramborg, Senior Director Nordic Region, Getty Images.  “FrontZoneSports has fantastic local expertise in sports photography and a unique archive of Danish sports images.  Through this partnership this content will now be amplified on a global scale and locally will sit alongside Getty Images’ own best-in-class international content to provide a cohesive and significant offering to the Danish market.”

Lars Rønbøg, Partner, FrontZoneSports, said, “Our focus has always been and remains centered on client service. The collaboration with Getty Images allows us to offer our content to a wider client base utilizing the best technology. In addition we have a partner who is one of the world’s leading suppliers of international sports content. We are excited to expand our photographic coverage in close dialogue with Getty Images who will then offer it to the market. It’s a win-win situation for us to be able to focus on creating the best possible content for our clients and maximize it through Getty Images’ global customer base and expertise in sales.”

FrontZoneSports has long been a trusted provider of both images and video in the sports category for a variety of clients in the media and sponsorship industry in the Danish market.

Getty Images has the largest, most comprehensive sports collection available today, including more than 15 million sports related images. Getty Images is the official partner to more than 50 sports governing bodies, leagues and clubs, including the International Olympic Committee, National Hockey League, NBA, FIFA, UEFA, Manchester United and many other English premier league clubs.

FrontZoneSports content will be available to all clients on July 1st, 2014.

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