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European Tour and Getty Images extend partnership for four further years

March 12, 2015 • Company News

The European Tour has extended and expanded its successful relationship with Getty Images, the world’s leader in visual communications, with a new four-year agreement.

Getty Images, the official photographer of The European Tour, the European Senior Tour, the European Challenge Tour and The Ryder Cup, will continue to provide extensive global coverage in capturing all the drama at events across the European Tour Group.

The partnership includes access to Getty Images’ Hulton Archive, the world’s largest commercial archive with over 80 million images, which includes coverage of over 80 years of international golf. The partnership also includes rights to use image content on The Tour’s digital platforms and social media channels.

The extended agreement also encompasses a comprehensive media, editorial and commercial photographic service around The Ryder Cup, to be played at Hazeltine in 2016 and Le Golf National in France in 2018.

Event promoters, host venues, title sponsors and the Tour’s corporate sponsors will be able to access the unrivalled editorial photography generated at their events through Getty Images’ bespoke online media management service.

Additionally, European Tour Productions, the Tour’s television arm, has entered into an online clip rights agreement which allows Getty Images to sell agreed video highlights and other clip packages to its global customer network of over 1.5 million in 200 countries.

Tim Shaw, The European Tour’s Director of Sales, said: “Getty Images is recognised as the world’s premier source for golf photography in both the editorial and commercial space and this new agreement further strengthens our long and successful partnership with the Getty Images organisation. We would like to thank our family of sponsors and promoters. ”

Lee Martin, Senior Vice President for Sport, Getty Images adds: “As the global partner to 62 governing bodies, leagues and clubs, Getty Images has the largest, most comprehensive sports collection available today, with more than 18 million images. We are thrilled to renew our partnership with The European Tour, and look forward to providing extensive coverage and award-winning photography of The Tour’s many events. We look forward to working closely with the organisation and to delivering real value to The European Tour’s commercial family.”

ENDS

 

About The European Tour

The European Tour is committed to celebrating the game of golf from the origins of the professional game, building a proud history of achievement, sportsmanship and integrity as well as showcasing our diverse global talent and rich landscapes. The European Tour’s innovative approach enables us to embrace the world, combining championships of tradition with new tournaments in the cities and countries of the future. The European Tour International Schedule, which from 2009 has incorporated The Race to Dubai, is a thriving global brand which, in 2015, will feature a minimum of 47 tournaments spread across five continents; the European Challenge Tour focuses on the up and coming players of the future; while the European Senior Tour provides a new start for champions celebrating their 50th birthday. The European Tour’s corporate identity features the iconic silhouette image of six-time Open Champion Harry Vardon who gives his name to The Harry Vardon Trophy, presented to the player who is crowned European Tour Number One and winner of The Race to Dubai at the end of the season.

 

About Getty Images

Getty Images is the world’s leader in visual communication, with over 170 million assets available through its premium content site www.gettyimages.com and its leading stock content site www.istock.com. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and content creators help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.  For company news and announcements, visit press.gettyimages.com, and for the stories, innovation and inspiration behind our content, visit Stories & Trends http://stories.gettyimages.com. Find us on Facebook at www.facebook.com/gettyimages , Twitter at https://twitter.com/GettyImages, or download Stream, our free consumer app, to view and share the world’s best imagery.

 

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