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Cricket Australia and Getty Images Form Extensive Partnership

February 19, 2015 • Company News, Sport

New collection to feature powerful and unique cricket photography

 Sydney, Australia – 20 February, 2015 Getty Images, the world’s leading visual communications company, and Cricket Australia have announced a strategic two-year partnership to create one of the most significant collections of cricket imagery available today.

Under the agreement, Getty Images will now serve as the official global photography partner of Cricket Australia and will exclusively represent, license and distribute all Cricket Australia imagery for commercial uses worldwide.

As part of this partnership, Getty Images is launching the Cricket Australia Collection – a newly created library of images encapsulating dynamic on-field action shots and unique behind the scenes photos. Getty Images’ team of award-winning sports photographers will capture Australian cricket’s defining moments; including international, domestic, BBL, underage, indoor, men’s and women’s cricket matches plus Australian Cricket initiatives and events such as the Allan Border Medal, the Bradman Oration and Imparja Cup.

“Getty Images is proud to partner with Cricket Australia, to capture and curate a unique collection of imagery that truly captures the spirit of Australia’s favourite pastime,” said Stuart Hannagan Vice President of Editorial Imagery, APAC, at Getty Images. “This partnership not only represents an important step in the growth of our local sports portfolio that already includes partnerships with the ARU, NZRU and FFA, it re-affirms our ongoing commitment as a partner to the Australian sports industry.”

“Photography is a very important way of connecting with Australian cricket lovers and it forms a key part of how the story of Australian cricket is told, whether that is through editorial media coverage or the various digital platforms that our fans are now using,” said Ben Amarfio, Executive General Manager – Media, Communications & Marketing for Cricket Australia. “The ongoing partnership between Cricket Australia and Getty Images is another demonstration of how we are putting fans first by extensively recording the wonderful imagery of our game.”

Through this ground-breaking agreement, Cricket Australia promoters, sponsors and suppliers will benefit from agreed rights and access to Getty Images cricket content for use in the promotion of their sponsored events. The partnership also ensures Australian and overseas media can continue to access significant editorial coverage via Getty Images as well as more unique and specialised imagery via the Cricket Australia Collection.

Getty Images has the largest, most comprehensive sports collection available today, including more than 20 million sports images, and serves as photographic partner to over 50 governing bodies, leagues and teams worldwide, including ARU, NZRU, FFA, Tennis Australia, major U.S. sports organisations (MLB, NBA, NHL, PGA TOUR and LPGA), the International Olympic Committee, FIFA, Manchester United, IAAF and the ATP.

The Cricket Australia Collection is available at http://e.gettyimages.com.au/CricketAustralia

 

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Notes to editors:

Getty Images will retain its objective and independent team of editorial photographers to continue their coverage specifically for Getty Images’ editorial clients.

 

About Getty Images

Getty Images is the world’s leader in visual communication, with over 170 million assets available through its premium content site www.gettyimages.com and its leading stock content site www.istock.com. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and content creators help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.  For company news and announcements, visit press.gettyimages.com, and for the stories, innovation and inspiration behind our content, visit Stories & Trends http://stories.gettyimages.com/. Find us on Facebook at www.facebook.com/gettyimages and Twitter at https://twitter.com/GettyImages.

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