New WeTransfer API enables iStock by Getty Images users to easily transfer purchased files, no matter the size;
Wider strategic partnership sees WeTransfer Plus customers benefit from Getty Images’ powerful creative imagery and industry-leading visual trend insight
iStock by Getty Images, which offers millions of superior stock images at affordable prices, is the first partner at the launch of WeTransfer’s new API, enabling iStock users to easily transfer purchased files, no matter the size, without ever having to leave the site. The API integration is part of a wider exclusive partnership between Getty Images, the world’s leader in visual communications, and WeTransfer, the simple file-transfer service, to discover and share new digital content. Also under the partnership, WeTransfer Plus will offer an enhanced user experience to its customers through the provision of an expert curation of premium creative imagery and industry-leading visual trend insight from Getty Images.
“We are excited to be the first partner for WeTransfer’s new API, as we continue to collaborate with innovative partners to provide our customers with a superior user experience,” said Craig Peters, SVP Business Development, Product and Content at Getty Images. “This API integration means customers working with even the highest resolution files – including 4K video – will easily be able to transfer their files onwards without ever having to leave the iStock site.”
The API integration with iStock is the first of its kind for WeTransfer, which launched the API with the aim of partnering with like-minded platforms that empower creatives.
“iStock by Getty Images was the natural choice to be our first API partner,” said Bas Beerens, CEO and founder of WeTransfer. “They have a broad customer base of creatives that regularly needs high resolution image transferring. WeTransfer is all about making it easy to share large files, with nearly sixty percent of our users working as creatives. Working together was a no-brainer. Now we’re just excited about the potential.”
The partnership also sees users of WeTransfer Plus, a paid upgrade that gives people access to 20 gigabyte transfers, benefit from personalized wallpaper backgrounds using premium imagery hand-curated by Getty Images’ team of Creative experts – all at no additional charge. Getty Images’ industry-leading visual trend insight will also be made available to WeTransfer Plus customers simply by clicking through on the new editorial wallpapers.
To celebrate the partnership, iStock by Getty Images and WeTransfer are offering new and existing annual iStock subscribers a free one year subscription to WeTransfer Plus – at a value of $120 USD.
“Businesses and creatives around the globe already rely on our unparalleled creative insight to stay ahead of the curve and deliver relevant and impactful visual communications, so we are excited to extend this insight to WeTransfer Plus users within the site’s wallpaper experience,” continues Peters. “We are equally pleased to be able to offer iStock subscribers the added value of a one year subscription to WeTransfer Plus – a superior service which will allow even greater freedom in their creative workflow.”
“With 60 million transfers already made by Brits in the year to date, WeTransfer continues to be the service of choice for people wanting to share large files. We look forward to giving our customers an even more superior service with the rich addition of the beautiful imagery and creative insight supplied by Getty Images,” finishes Beerens.