New York, NY – January 19, 2017 – Getty Images, a world leader in visual communication, and YouTube, have today announced a partnership to deliver an innovative portrait studio at this year’s Sundance Film Festival, in collaboration with Getty Images’ official media partners, People.com and Entertainment Weekly.
Renowned celebrity photographer Robby Klein will produce a series of creative shoots featuring the festival’s talent, with over 150 portraits expected to be taken over three days and delivered in real time.
The partnership will see the traditional festival studio transformed into an innovative site that will include smart home integration, and the latest in photographic technology, redefining the portrait experience.
Getty Images’ team of digital content creators will deliver high-end portraits of talent at the event, as well as multi-media assets including gifs and video, from three different spots at YouTube’s venue in downtown Park City, Utah.
“In today’s digital age, the power of producing visual content that cuts through is paramount,” said Kirstin Benson, Senior Director and Executive Producer of Entertainment Strategy and Services, Getty Images. “We’re proud to partner with YouTube to produce beautiful, compelling content at Sundance Film Festival.”
“Visual storytelling is at the heart of what we do, which is why it makes perfect sense for us to partner with an icon like Getty Images to create something truly unique,” said Zach Papale, Global Head of Brand Experience and Event Partnerships, YouTube. “We’re excited to partner to produce this new portrait experience.”
2018 marks the 7th year YouTube has been the official sponsor of the Sundance Film Festival Shorts program. This year, YouTube and Google will transform the YouTube House into a fully curated content showcase with dedicated private and public programming Thursday, January 18 to Sunday, January 21.
Getty Images content creators, are at every major entertainment event globally, from awards ceremonies to fashion weeks to film festivals, covering almost 70,000 entertainment events a year and partnering with major brands on creative content strategy.
The Getty Images X YouTube portrait studio will shoot from YouTube House, Friday January 19th until Monday, January 22nd.
About Getty Images:
Getty Images has long been the undisputed world leader in visual communication, with customers in nearly every country in the world. With its advanced search and image recognition technology Getty images has established itself as a pioneer in its field, making it the first choice of creative and media professionals alike. In the world of imagery innovation is key, and Getty Images award winning photographers and content creators are committed to producing inspiring and radical work, which is seen every day in the world’s most wide reaching and influential publications. Getty Images works with over 200,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 160,000 news, sport and entertainment events, impactful creative imagery to communicate any commercial concept and the world’s deepest digital archive of historic photography.
Visit Getty images at www.gettyimages.com to learn more about how the company is revolutionizing the role of images in communications of business, and enabling ground breaking and creative ideas to become a reality. For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends. Find Getty Images on Facebook, Twitter, Instagram, LinkedIn, Pinterest and Tumblr, or download the Getty Images app where you can explore, save and share the world’s best imagery.
Launched in May 2005, YouTube’s mission is to give everyone a voice and show them the world. We believe that everyone deserves to have a voice, and that the world is a better place when we listen, share and build community through our stories. YouTube is a Google company.
Team of expert sports photographers to capture intensity and excitement of this world-class sporting event
Getty Images, a world leader in visual communication, today announces it will be capturing the PyeongChang 2018 Olympic and Paralympic Games with an elite roster of award-winning specialist sports photographers.
Getty Images will deploy over 80 sports photographers, photo editors and support staff, using innovative technology to capture every angle from each of the 102 Winter Olympic sports. The expert photography team will upload more than 2,000 images per day to gettyimages.com.
Getty Images will be leveraging approximately 50 miles (80 kilometers) of state-of-the-art fiber optic network that will connect the key photo positions from inside all Olympic venues directly back to the Getty Images office in the Main Press Center. This technology enables a picture to be transferred from the field of play to consumers in under a minute.
In addition to capturing spherical imagery from key moments, all Getty Images photographers will be equipped with 360-degree cameras, transporting viewers into the heart of the Olympic action. Getty Images will also use robotic cameras to capture stunning angles of the indoor Winter sports, like ice and speed skating.
“The Winter Olympics is an incredible opportunity for our team to display Getty Images’ photographic excellence and capture the beauty of this world-class sporting event. Through years of experience, Getty Images specialist sports photographers have an original perspective that will ensure they capture the best and most unique Olympic moments as they happen,” said Ken Mainardis, Senior Vice President, Editorial, Getty Images.
Getty Images has covered 13 Summer Olympic Games and 12 Winter Olympic Games since 1968 as Allsport and subsequently Getty Images. Getty Images will return in March to capture highlights during the PyeongChang 2018 Paralympic Winter Games.
As a complement to the live editorial coverage of the Winter Games, Getty Images has one of the world’s largest collections of archival Olympic imagery at its Hulton Archive, dating back to the 1896 Olympic Games in Athens.
– Pioneer of visual trend methodology over 20 years ago, Getty Images has revealed its annual forecast of the visual trends set to inform and influence visual communications globally
– Masculinity Undone, Second Renaissance and Conceptual Realism reflect the visual language consumers will be most responsive to this year
– Visual research shows BAME creators looking for more positive, culturally rich visual narrative through the subversion of classic art techniques
– Newly released global search data reveals increased focus on multiculturalism, LGBTQ representation and mental health awareness
Brands and the media will redefine modern masculinity this year– according to Getty Images’ 2018 Visual Trends, released today. ‘Masculinity Undone’ is one of three trends the world leader in visual communications has identified that will reshape the visual language consumers will be most responsive to this year, alongside ‘Second Renaissance’ and ‘Conceptual Realism’.
Based on Getty Images’ creative research by its visual experts and search and image data – one billion customer searches and 400 million downloads from its website each year – Getty Images’ ground-breaking visual forecast sets out macro and micro trends for the year ahead. The forecast acts as a guide for the media, advertisers, brands and businesses by reflecting on changes in the world and how they may develop over the coming 12 months.
Pioneering visual trends forecasting over 20 years ago, Getty Images’ past predictions have pre-empted visual movements across gender, social consciousness, design, technology, travel and more.
Getty Images’ 2018 Visual Trends in detail:
While past years have rightly been spent addressing the portrayal of women in advertising and the media, there is a growing awareness that stereotypes for representing men are also extremely outdated. In the UK, the Advertising Standards Authority recently acknowledged this issue, announcing a new rule which bans gender stereotyping in an effort to help tackle “harmful and outdated practices”.
Demographics and cultural changes are making the common one-dimensional notions of masculinity irrelevant and, in 2018, men will continue to be liberated from long-established visual stereotypes as we see more imagery embracing male emotion, vulnerability and complexity.
Getty Images’ data shows an increase of 53% in customer searches for ‘gay dads’, ‘Man meditation’ is up 126% and customer searches for ‘Single Father’ have increased by 60%.
With millions of people now carrying a high-quality lens in their pocket every day, it’s easier than ever to take pictures. In response, professional photographers are turning to art history to create more considered images that champion the idea of photographic craft.
Driven in large part by BAME creators looking for a more positive, culturally rich visual narrative through the subversion of classic art techniques, portraiture has begun to hark back to imagery from bygone eras – paying homage with subdued palettes and luxurious fabrics that resemble paintings.
Demand for this style of work is growing, with searches for ‘luxury abstract’ up 186% and ‘Vintage Portrait’ up 94%.
A combination of evolving long-term visual trends, new technology and the public’s current scepticism to take things at their face value has spawned a new visual expression – ‘conceptual realism’. The emergence of social media has seen a significant rise in the demand for more ‘real’, authentic imagery. But, in a trend born in the art and fashion worlds, photographers are beginning to create more conceptual images executed in a realist style.
Attainability and relatability are key components when connecting with today’s consumer, but in 2018 we will see creators pushing to explore these themes in increasingly unexpected ways.
Searches for ‘unexpected concept’ were up 116%, while those for ‘reality’ were up 176%.
Global issues highlighted in image search data
Searches for ‘diversity and inclusion’ – terms that transcend Masculinity Undone and Second Renaissance – are up an impressive 917%, and those for ‘LGBTQ’ are up an equally positive 809%. Brands and businesses are also acknowledging the need for better visual representation of our diverse communities with searches for ‘Multi-ethnic family’ up 385% and ‘Cultural Diversity’ up 252%.
More worryingly, searches for images depicting stress and anxiety – especially in men – have seen a significant increase. ‘Teen suicide’ is up by 429%, ‘emotional stress’ by 263% and ‘emotional abuse’ by 110%, with ‘man stressed’ up 105%, ‘Depression Man’ up 31% and ‘man looking worried’ up 100%.
Encouragingly, the search data also suggests an increased global focus on mental wellness, with those for ‘mental health’ up by 174% and ‘mental health awareness’ up by 258%.
Andy Saunders, Senior Vice President of Creative Content, Getty Images, said: “When imagery is everywhere it’s sometimes easy to forget how pictures can really move us emotionally and psychologically; how they can expand the limits of our world. It’s encouraging then that the visual trends we anticipate being important to brands and businesses in 2018 behold a sense of optimism: a vision of change, of new heroes and unrelenting creativity. For many people who were previously invisible, whose faces or bodies weren’t included in the mainstream media, this is important. These are small steps in making a more culturally rich and interesting world. But small steps can make a big picture.”
Getty Images’ Visual Trends for 2018 have been released as part of the company’s annual creative guidebook, Creative In Focus. Along with more in-depth analysis of the visual trends, the publication features a deep dive into search data from regions around the world.
Creative In Focus also highlights talented image-makers around the globe and features photo essays which look at how crowd-sourced imagery and previous visual trends have evolved across time. It is available to view free of charge online here.
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