iStock by Getty Images and Enterprise Nation partner to present unique and intimate portrayal of UK small businesses
New exhibition showcases the face of modern business in the UK at Enterprise Nation Home Business Summit August 15 -25, Somerset House
LONDON, 15 August 2014 – iStock by Getty Images today celebrates its ongoing commitment to supporting SMBs in growing their business, with the unveiling of its Exhibition of Entrepreneurs at Somerset House. The portrait exhibition is part of Enterprise Nation’s Home Business Summit, showcasing some of Britain’s most successful home-based modern entrepreneurs and SMBs. The gallery was opened today at an event, attended by Prime Minister David Cameron and the Minister of State for Business and Enterprise, Matthew Hancock, where new governmental plans for small businesses were announced. The exhibition will be on display to the public from 1 September for six months at the Enterprise Nation Zone.
Renowned as a provider of visual trends expertise and insight, iStock has partnered with Enterprise Nation as part of their ongoing support for the UK’s SMB sector. iStock photographer René Mansi and Director of Creative Planning for iStock, Rebecca Swift, travelled the country to meet entrepreneurs and small business owners in their homes and reflect their story visually. Click here to view the exhibition online. The portraits of ten successful entrepreneurs are part of iStock’s commitment to re-picture representations of business and authentically reflect how people work today.
“Our aim in capturing and curating the exhibition was to provide a window into the modern day world of home-based entrepreneurs in Britain. Each ‘subject’ that we met had a fascinating story to tell – how they set up their business and made it work from home. With each story we built up a sense of their own and their brand’s personality, which we in turn, tried to bring to the exhibition,” says Rebecca Swift, Director of Creative Planning for iStock.
“These images provide a unique insight into what it is really like to work as an entrepreneur or small business in the UK, whether that’s working from your bedroom, basement or garden shed, these people are working hard to achieve something special. Over 70% of new businesses in the UK are started from home and contribute £243 billion each year to the economy,” said Emma Jones, founder of Enterprise Nation.
The entrepreneurs featured in the fascinating fly-on-the-wall exhibition include:
- Lisa and Tida Finch – twin sisters making stylish laser cut jewellery from a living studio shared with two friends. Now selling in Urban Outfitters with pieces appearing in major Hollywood films.
- Victoria Cramsie – a working Mum who got the idea for Paperboy interiors from her two boys and is making stylish wallpaper, outsourcing to British printers and producers, and being covered across media.
- Kuldip Singh Sahota – CEO running Mr Singh’s in London, started with six family members in their garden shed, using a sauce recipe created by his father. The company is approaching becoming a million pound operation selling to Tesco, Boots, Harvey Nichols, Selfridges, over 340 independent stores and retailers worldwide.
In addition, iStock will continue to support small business members of Enterprise Nation with monthly thought leadership pieces and quarterly events and guides at https://www.enterprisenation.com/, as well as providing preferential rates on iStock content for members.
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About iStock by Getty Images
iStock by Getty Images is the web’s original resource for crowd sourced royalty-free stock images, media and design elements, offering millions of hand-picked photos, illustrations, videos and audio tracks. A site “by creatives, for creatives,” iStock started in 2000 as the pioneer micropayment photography site, freeing creatives everywhere to create beautiful communications on a budget. The site has become one of the most successful and profitable user-generated content sites in the world. iStock is a wholly-owned subsidiary of Getty Images.