Getty Images, a world leader in visual communication has partnered with Your Life, the campaign to boost take up of Maths and Physics A Level, and Washington STEM, a US non-profit advancing excellence, equity, and innovation in STEM education, to launch an international competition to re-picture STEM (Science, Technology, Engineering, Math).
The ground-breaking competition calls on photographers globally to submit contemporary images of STEM topics which celebrate people of all ages and backgrounds engaging with them. Despite the workplace becoming increasingly technological and digital, there is a significant drop-off of students who focus on these subjects when they reach high school age in the USA. In the STEM workforce, women are especially underrepresented in computer science (15%) and mathematical sciences (25%), according to the National Girls Collaborative Project.
Live now, the competition asks for photographers to submit imagery which depicts:
- Girls and boys playing with robots, drones and with technology; performing tasks involving STEM, doing math, learning shapes and numbers
- Students of any gender learning about coding, programming, science, technology, robotics, math, physics, engineering, astronomy at all levels of schooling, from elementary through college
- Women and men of all races and ages in STEM professions including programming, app building, coding, UX design, Virtual Reality, chemistry, robotics & AI, math, electronics, engineering, software and hardware development
“At Getty Images, we know that one of the most powerful ways to change perception is to change the images that surround us,” said Pamela Grossman, Director Visual Trends at Getty Images. “It is clear there is a great need for more realistic imagery that is ambitious in its depiction of diverse groups of people working in or engaging with STEM subjects. With this competition in partnership with Your Life and Washington STEM, we hope to draw attention to this important issue and further develop the imagery which will inspire the STEM leaders of tomorrow.”
Your Life’s goal is to increase the numbers of young people studying Maths and Physics post-16, while Washington STEM works to increase STEM access, interest, and success for all students.
With teenagers on both sides of the Atlantic having returned to schools for the autumn term the need to engage with them is more crucial than ever. The competition was launched after both organisations came to Getty Images with the same initiative, highlighting the worldwide prevalence of this challenge.
Edwina Dunn, Chair of Your Life and one of the UK’s most successful entrepreneurs said: “Perception is the real challenge in the world of STEM with outdated stereotypes of Bunsen burners and lab coats driving girls in particular away from STEM. We live in a visual age where what we see defines our views of the world. That is why this initiative is so exciting and we are delighted to be launching this with a respected organisation like Washington STEM and Getty Images, who are known as the world’s foremost visual trend setters.”
Patrick D’Amelio, CEO of Washington STEM commented: “So many girls and young women do not see themselves reflected in STEM careers. This campaign is a powerful step forward to allow young women to expand their vision of what is possible and all people to understand and respect the contributions women have made and continue to make to STEM fields.”
The judges for the competition are:
- Pam Grossman Director of Visual Trends, Getty Images
- Patrick D’Amelio, CEO of Washington STEM
- Edwina Dunn, Chair of Your Life
The winner will be announced in October with prizes to be awarded. In addition, imagery submitted into the competition may be selected for inclusion in Getty Images’ creative imagery library on gettyimages.com.
About Getty Images:
Getty Images is the most trusted and esteemed source of visual content in the world, with over 200 million assets available through its industry-leading sites www.gettyimages.com and www.istock.com. The Getty Images website serves creative, business and media customers in almost 200 countries and is the first place people turn to discover, purchase and share powerful content from the world’s best photographers and videographers. Getty Images works with over 200,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 130,000 news, sport and entertainment events, impactful creative imagery to communicate any commercial concept and the world’s deepest digital archive of historic photography.
Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life. For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends. Find Getty Images on Facebook, Twitter, Instagram, LinkedIn, and Pinterest
About Your Life
Your Life is a three-year campaign to ensure the UK has the Maths and Physics skills it needs to succeed in today’s competitive global economy. The Your Life campaign prioritises offering experiences and information to enable young people to make informed subject choices post-16, inspiring them to study Maths and Physics as a gateway to wide-ranging careers whilst also triggering employers to recruit and retain that talent.
About Washington STEM
Washington STEM is a statewide nonprofit advancing excellence, equity, and innovation in science, technology, engineering, and math (STEM) education. For more information, go to www.washingtonstem.org.