World leader in visual communications and respected educational foundation ink three-year agreement
Getty Images, the world leader in visual communications, has become a national partner of the Taylor Hooton Foundation. The announcement of a three-year agreement was made today by THF Founder and President Don Hooton.
“What an incredible honor it is for the Taylor Hooton Foundation to partner with such a prestigious company as Getty Images,” said Hooton. “Partnering with Getty Images, and utilizing the talents of its incredible roster of photographers, will have a profound impact in helping the Hooton Foundation deliver its message.”
As part of the partnership, Getty Images – and its award-winning photographers – will provide images of the THF’s “Advisory Board” members for use in a 2015 print public-service-ad campaign, “What Inspires Me?” The “Advisory Board” – made up exclusively of active Major-League players – was formed in 2014 and now includes 21 players from 21 teams. (Additional members will be announced throughout the 2015 season.) The public-service ads will appear in the programs, magazines and yearbooks of Major-League teams.
“At Getty Images, we believe in the power of images to move people and tell stories,” said Susan Smith Ellis, Chief Marketing Officer, Getty Images. “Our sport photographers are the best in the world with an incredible capacity for compelling storytelling so we are happy to support the Taylor Hooton Foundation with its mission and provide images that will help them reach and engage with their audience.”
Founded in 2005, the Taylor Hooton Foundation has spoken to and educated more than one-million people and is widely acknowledged as the leader in the advocacy against appearance and performance enhancing drug use by the youth of America. It has a Latin American outreach and travels throughout the Caribbean, speaking to thousands of RBI (Reviving Baseball in Inner Cities) athletes, coaches and parents in partnership with Major League Baseball.
The THF also introduced a new eLearning program in 2014 – narrated by Bob Costas – to Little League Baseball that is offered to its one-million adult coaches and other volunteers.
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