Leading global media company collaborating with The Light Surgeons to create installation showcasing latest developments across video sector at Cannes Lions.
LONDON, 21 May, 2013 – As the market leader in the video space, with more than 20,000 hours of clips, Getty Images knows video will play a pivotal role in the future of the creative industry. But what does that future look like, and how will the trends of today shape it?
“Video consumption is growing at a very rapid pace, especially via online and mobile platforms, as well as motion enabled advertising like billboards and Adshels. Advertisers are continually finding innovative ways to engage with consumers,” Andrew Saunders, Senior Vice President, Creative at Getty Images said. “Getty Images will be excited to share our creative insight, trend discovery and vast video content offering with delegates at Cannes Lions.”
Getty Images is collaborating with award-winning production and installation artists The Light Surgeons to produce a dynamic video wall which will feature creative content that explores visionary themes. Forming a powerful centre at the back of the Ortega space in the Palais des Festivals, the bespoke wall, made up of 24 synonymous screens will allow delegates to interact and engage with Getty Images content in an unparalleled and interactive manner. In addition, Getty Images’ relationship with The Light Surgeons will surpass collaboration at Cannes Lions, through a continued relationship as the company brings them on board as a new contributor.
For the 16th consecutive year, Getty Images will continue its sponsorship and support of the Young Lions Competition at the Cannes Lions International Festival of Creativity. The competition pits the world’s best talented, young creative teams against the clock to produce an award-winning campaign. Getty Images will be the exclusive content provider for the competition, enabling contestants to draw from its broad range of creative, editorial, archival and music collections, to help them produce inspiring and award-winning work of their own.
Saunders continues: “Getty Images’ support of the Young Lions Competition over the past 16 years always produces work that both inspires and surprises us. It is so rewarding to see some of the world’s most talented, young creatives use Getty Images’ content to produce such fresh and innovative work.”
Click here to view a video showcasing the cutting-edge technology Getty Images’ global network of contributors are employing to produce innovative and award-winning video content.
About Getty Images
Getty Images is among the world’s leading creators and distributors of award-winning still imagery, video, music and multimedia products, as well as other forms of premium digital content, available through its trusted house of brands, including iStockphoto© and Thinkstock©. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its best-in-class photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media. Visit Getty Images at www.gettyimages.co.uk to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life. For the stories behind our content and our technology, visit the Getty Images Blog at blog.gettyimages.com. Find us on Facebook at www.facebook.com/gettyimages and Twitter at www.twitter.com/gettyimages.com.