Getty Images to capture and distribute iconic imagery from 2018 IRONMAN World Championship brought to you by Amazon

October 12, 2018 • Company News, Sport

Getty Images to raise profile of pinnacle IRONMAN event globally with best-in-class photo coverage

Getty Images, a world leader in visual communications, today announced they will be providing best-in-class photographic coverage for the world’s pinnacle one day endurance event, the IRONMAN World Championship brought to you by Amazon scheduled to take place on Saturday, October 13.

“Sport coverage is in our DNA, and our photographers work hard to capture engaging images which take the viewer to the heart of the action,” said Richard Stabler, Director of Strategic Development at Getty Images. “We are proud to continue the work we have been doing with IRONMAN over the past few years, and we look forward to taking this world class competition to a greater global audience than ever before.”

Getty Images’ award-winning photographers and editors will capture powerful and engaging imagery recording the competition’s incredible feats of athleticism as well as the innate beauty that is found in Kailua-Kona, Hawai`i where the annual event is held. This exclusive photography of the world’s foremost triathlon event will be represented on the company’s unparalleled global distribution platform, raising visibility of the sport and brand around the world.

“Getty Images is the gold standard of photography,” said Christopher Stadler, Chief Marketing Officer of IRONMAN. “Their world-class photographers have the ability to bring the IRONMAN World Championship event to life, telling a story through their images that showcases the intense determination and emotion of our athletes.”

Award-winning Getty Image photographers working the 2018 IRONMAN World Championship brought to you by Amazon have worked the top events of the sporting world and have won prestigious awards such as the National Press Photographers Association for Photographer of the Year, New York Press Photographers Association in Sports Action and Sports Feature, Photojournalist of the Year by the Houston Press Club, Spot News Photo of the Year by the Associated Press Managing Editors National Award among many other top-honor awards in the photograph and editing industry.

The IRONMAN World Championship is renowned as the most iconic one-day sporting event in the world and is the culmination of 40 global IRONMAN events with over 96,000 athletes from around the world striving for one of the coveted qualifying slots each year. While this pinnacle event offers an outstanding experience for the participants, it also produces stunning and captivating visual imagery that can be showcased on the largest canvas.

All images will be represented on as well as housed in a bespoke digital asset management system (DAMS) for IRONMAN, which will facilitate the simple storage of IRONMAN’s content across owned platforms and social media. The DAMS will also act as a permanent platform for IRONMAN to access event coverage for future use. Getty Images coverage of the World Championship can be found here.

Getty Images partners with many of the most significant sports leagues and governing bodies in the world. Today, Getty Images is the official photographer or photographic partner to over 80 of the world’s leading sports governing bodies, leagues, and clubs, including the PGA, FIFA, the International Olympic Committee and many more.

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