New enhanced experience invites consumers to explore and share the world’s best imagery starting with the Rio 2016 Olympic Games;
Top images from Rio, including 360, can be viewed and shared on Getty Images iOS app and new Android app, launching today
New York, 4th August, 2016 – Getty Images, a world leader in visual communication, has today announced the launch of an immersive new website experience with an emphasis on engagement and an easy consumer-centric navigation. Designed with fans of great imagery in mind, this new website and mobile experience is aimed at the 97 per cent of visitors who come to gettyimages.com to admire and browse the latest imagery, rather than license content for a commercial purpose.
The new consumer experience draws people in to view Getty Images’ extensive library of over 200 million images through a series of galleries expertly curated by event, personality or topic. Using seamless social media integration, visitors can now share their favorite moments or galleries instantly with friends, family and followers.
The launch marks a significant step in Getty Images’ Getty Images Everywhere strategy, which sees the company harnessing monetization opportunities within the consumer market in addition to its traditional B2B licensing business. Visitors to the Getty Images site who are not signed into a Getty Images account will from today automatically access the new consumer-enhanced website. The usual Getty Images image-purchasing experience will remain in place for business customers.
Dawn Airey, CEO of Getty Images, said: “The launch of our new consumer experience is the next step in our Getty Images Everywhere strategy. Our mission is to connect people – wherever they are, whatever their interests – with the exceptional content produced by Getty Images photographers every day. We know people love our imagery and with this latest enhancement we have created an expertly curated, immersive experience that enables them to easily access, enjoy and share the moments that matter to them most – starting with the upcoming Rio Olympic Games.”
The new enhancement includes an immersive Rio 2016 Olympic Games platform to bring the Olympic experience to everyone. As well as the most powerful and heart-stopping stories from Rio, the platform also includes local athlete and country profile pages, specific sporting event pages, all the behind-the-scenes action, 360° photography and historic Olympic imagery dating back to the first Modern Games in 1896.
The Getty Images app will also feature a Rio 2016 Olympic Games experience that allows users to embed and share Getty Images’ best Olympic imagery while on the go. Available for iOS and on Getty Images’ new Android app, which launches today as part of its immersive Rio 2016 Olympic Games platform, the Getty Images app supports 360° images as well as Google Cardboard for 360 images with device panning, transforming the way users can view and experience the Olympics.
“Getty Images has unparalleled access to the world’s major events in news, sport and entertainment and employs the world’s top image curators who know how to surface the best content as it happens. This unique expertise will provide consumers with a rich, timely visual experience of their favorite moments like never before,” added Dawn Airey.
For the upcoming Rio 2016 Olympic Games, Getty Images will deploy a team of over 120 people including an elite roster of award-winning specialist sports photographers who will capture over 1.5 million images in Rio. In addition to a gigapixel specialist shooting key venues and moments as 360° panoramas, all Getty Images photographers will be armed with 360° cameras, transporting viewers into the heart of the Olympic action. Overhead and underwater robotic cameras will capture coverage daily at ten athletics, gymnastics and aquatics venues. All of this content will be served up via the new consumer website in as little as 120 seconds from the moment of capture, making gettyimages.com the only place to see all the Olympic action as it happens.
The consumer website launch follows the launch of the Getty Images embed tool which made 60 million of Getty Images’ photographs free to share for non-commercial use, and recent partnerships with industry innovators such as Twitter Moments, Google Chromecast and Oculus.
To view the new Getty Images Rio 2016 Olympic platform, visit www.gettyimages.com/olympics .
About Getty Images:
Getty Images is the most trusted and esteemed source of visual content in the world, with over 200 million assets available through its industry-leading sites www.gettyimages.com and www.istock.com. The Getty Images website serves creative, business and media customers in almost 200 countries and is the first place people turn to discover, purchase and share powerful content from the world’s best photographers and videographers. Getty Images works with over 200,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 130,000 news, sport and entertainment events, impactful creative imagery to communicate any commercial concept and the world’s deepest digital archive of historic photography.
Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life. For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends. Find Getty Images on Facebook, Twitter, Instagram, LinkedIn, and Pinterest