David Redfern Gallery

Getty Images expands further into the consumer market with introduction of by Getty Images

April 23, 2014 • Company News, Innovation

Global digital media company Getty Images today announces the launch of by Getty Images, a new site where consumers can purchase high quality framed prints of its award-winning photography. is Getty Images’ second new offering for consumers, following the March launch of its embed feature, which makes it easy, legal and free for everyone to share its news, creative and archival imagery on websites, blogs, and social media platforms for non-commercial purposes.

Built on Getty Images’ unrivaled archive and exclusive collections from a wide range of world-renowned specialist photographers, features a broad selection of images that will grow in the coming months. With content spanning current events and famous faces through to world culture, contemporary concepts and iconic black-and-white photography from the archive, offers stunning imagery for an array of purposes and passions.

“Getty Images is driving a more visual world, from the homepages of news sites to global advertising campaigns and your friends’ personal blogs,” said Getty Images co-founder and CEO Jonathan Klein. “Today we are excited to make our market-leading and award-winning imagery available for living and work spaces through our new consumer offering, by Getty Images.”’s carefully curated selection includes the work of The LIFE Collection photographers Alfred Eisenstaedt, Gjon Mili and Margaret Bourke-White, more than 45 years of David Redfern’s famed work with legendary musicians like The Beatles and The Rolling Stones, as well as work from American archival photojournalist Earl Leaf, renowned for his memorable portraits of Hollywood icons. Another highlight is Slim Aarons’ much-celebrated collection of high-society gatherings, including the Kings of Hollywood. Remarkable collections from celebrated Getty Images photojournalists, including Brent Stirton, Mario Tama and Chris Hondros, are also exclusively available at, showcasing moving images of world events and culture, alongside unique perspectives of public figures and landscapes.

Getty Images has partnered with leading integrated fine art company, New Era Portfolio, which will produce and fulfill all orders. Customers can choose from a variety of frames and five different materials for image printing, including  gallery wrapped canvas, framed archival paper, aluminum (mounted and floated), acrylic and birchwood. Prices begin at USD $90 and vary by image, material and size.

Both and the embed tool  break new ground for Getty Images as it expands its offering to consumers, harnessing technology and new business models to drive broader exposure and usage of its content, and power the visual world.

For more information about by Getty Images, visit


About the Life Picture Collection

The LIFE Picture Collection documents events in politics, culture, celebrities, the arts and the American experience. The collection contains close to one million images from LIFE Magazine and other treasures in the LIFE Photo Archive, representing some of the greatest photographers of the 20th century such as Alfred Eisenstaedt, Margaret Bourke-White, Andreas Feininger, John Dominis, Nina Leen, and Gjon Mili.

About New Era Portfolio

New Era Portfolio is an award-winning fine art publisher, offering limited–edition and customizable artwork for commercial and residential settings. With a library of over 12 million images of numerous styles and genres, the company works with more than 100 exclusive artists, media brands and photographers.  New Era enables consumers and interior designers to create one-of-a-kind artwork with the ability to customize and print any image on unique materials, such as birchwood, aluminum and wall murals—in addition to high-quality paper and artist-grade canvas.  For more information, visit

About Getty Images

Getty Images is among the world’s leading creators and distributors of award-winning still imagery, video, music and multimedia products, as well as other forms of premium digital content, available through its trusted brands, including iStockphoto® and Thinkstock®. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its best-in-class photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media. Visit Getty Images at to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.  For the stories behind our content and our technology, visit Getty Images InFocus at Find us on Facebook at and Twitter at by Getty Images is not affiliated with the J. Paul Getty Trust or its operating programs, including the J. Paul Getty Museum, the Getty Research Institute, the Getty Conservation Institute, and the Getty Foundation.


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