New York, NY – January 19, 2017 – Getty Images, a world leader in visual communication, and YouTube, have today announced a partnership to deliver an innovative portrait studio at this year’s Sundance Film Festival, in collaboration with Getty Images’ official media partners, People.com and Entertainment Weekly.
Renowned celebrity photographer Robby Klein will produce a series of creative shoots featuring the festival’s talent, with over 150 portraits expected to be taken over three days and delivered in real time.
The partnership will see the traditional festival studio transformed into an innovative site that will include smart home integration, and the latest in photographic technology, redefining the portrait experience.
Getty Images’ team of digital content creators will deliver high-end portraits of talent at the event, as well as multi-media assets including gifs and video, from three different spots at YouTube’s venue in downtown Park City, Utah.
“In today’s digital age, the power of producing visual content that cuts through is paramount,” said Kirstin Benson, Senior Director and Executive Producer of Entertainment Strategy and Services, Getty Images. “We’re proud to partner with YouTube to produce beautiful, compelling content at Sundance Film Festival.”
“Visual storytelling is at the heart of what we do, which is why it makes perfect sense for us to partner with an icon like Getty Images to create something truly unique,” said Zach Papale, Global Head of Brand Experience and Event Partnerships, YouTube. “We’re excited to partner to produce this new portrait experience.”
2018 marks the 7th year YouTube has been the official sponsor of the Sundance Film Festival Shorts program. This year, YouTube and Google will transform the YouTube House into a fully curated content showcase with dedicated private and public programming Thursday, January 18 to Sunday, January 21.
Getty Images content creators, are at every major entertainment event globally, from awards ceremonies to fashion weeks to film festivals, covering almost 70,000 entertainment events a year and partnering with major brands on creative content strategy.
The Getty Images X YouTube portrait studio will shoot from YouTube House, Friday January 19th until Monday, January 22nd.
About Getty Images:
Getty Images has long been the undisputed world leader in visual communication, with customers in nearly every country in the world. With its advanced search and image recognition technology Getty images has established itself as a pioneer in its field, making it the first choice of creative and media professionals alike. In the world of imagery innovation is key, and Getty Images award winning photographers and content creators are committed to producing inspiring and radical work, which is seen every day in the world’s most wide reaching and influential publications. Getty Images works with over 200,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 160,000 news, sport and entertainment events, impactful creative imagery to communicate any commercial concept and the world’s deepest digital archive of historic photography.
Visit Getty images at www.gettyimages.com to learn more about how the company is revolutionizing the role of images in communications of business, and enabling ground breaking and creative ideas to become a reality. For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends. Find Getty Images on Facebook, Twitter, Instagram, LinkedIn, Pinterest and Tumblr, or download the Getty Images app where you can explore, save and share the world’s best imagery.
Launched in May 2005, YouTube’s mission is to give everyone a voice and show them the world. We believe that everyone deserves to have a voice, and that the world is a better place when we listen, share and build community through our stories. YouTube is a Google company.