Winners hail from US and Australia;
Unprecedented global competition explored how we can change the paradigm around stereotypical imagery currently used to describe people and communicate concepts
London – 19 December, 2014: Getty Images, the world’s leader in visual communication, alongside iStock by Getty Images, the web’s original resource for crowd sourced royalty-free stock contenthas announced the winners of its first #RePicture competition. Over 2,500 photographers from 85 countries entered the global contest, which called for photographers to help #RePicture the world through imagery and break free from stereotypes, submitting over 11,000 images.
The winners are Braden Summers from the United States for All Love is Equal, and Ben McRae from Australia for RePicture Family, who took first and second place respectively. Summers and McRae will join the Getty Images team as contributing photographers with access to and guidance from Getty Images’ global team of art directors and editors, in addition to receiving prizes from Canon.
Speaking on the winning recipients, Pam Grossman, Director for Visual Trends at Getty Images and a judge of the competition said: “Getty Images strongly believes in the power of imagery to change the way people view the world. We are impressed with the high standard of creative talent we have been exposed to through the competition and are thrilled with the compelling and confounding imagery submitted – images which break down and challenge stereotypes around every day notions from love and marriage, to ageing and family.”
The competition was judged by a panel of leading creative and photography industry experts, including:
- Pam Grossman, Director, Visual Trends, Getty Images
- Severin Matusek, Vice President, Community, EyeEm
- Mike Owen, European Professional Marketing Manager, Canon
- Toshiya Kono, Executive Creative Director, Hakuhodo
- Jessica Bennett, Contributing Editor, org
- Romain Colin, Founder, Fubiz
- Gert-Jan van Ek, Photo Editor-in-Chief, De Volkskrant
Judging criteria focused on consistency with the theme, composition of the photograph, technical skills and authenticity.
Getty Images launched #RePicture this year at Cannes Lions, with the aim of challenging how we look at the world and exploring how we can change the paradigm around stereotypical imagery currently used to describe people and communicate concepts. The #RePicture competition is also inspired by the success of Getty Images’ recently launched partnership with the women’s empowerment organization LeanIn.Org to create the Lean In Collection, with image sales from the moving collection up 66 per cent YOY since the February launch.
About Getty Images
Getty Images is the world’s leader in visual communication, with over 170 million assets available through its premium content site www.gettyimages.com and its leading stock content site www.istock.com. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and content creators help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life. For company news and announcements, visit press.gettyimages.com, and for the stories, innovation and inspiration behind our content, visit Stories & Trends http://stories.gettyimages.com. Find us on Facebook at www.facebook.com/gettyimages , Twitter at https://twitter.com/GettyImages, or download Stream, our free consumer app, to view and share the world’s best imagery.
About iStock by Getty Images
iStock by Getty Images is the web’s original resource for crowd sourced royalty-free stock images, media and design elements, offering millions of hand-picked photos, illustrations, videos and audio tracks. A site “by creatives, for creatives,” iStock started in 2000 as the pioneer micropayment photography site, freeing creatives everywhere to create beautiful communications on a budget. The site has become one of the most successful and profitable user-generated content sites in the world. iStock is a wholly-owned subsidiary of Getty Images.