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Getty Images and AlmapBBDO show the Endless Possibilities of a picture

May 18, 2016 • Company News, Creative

Innovative campaign shows famous faces reconstructed using creative still images from Getty Images

Getty Images, the world leader in visual communications, has launched its new global campaign “Millions of Images. Endless Possibilities”. Created by Brazilian agency AlmapBBDO, the campaign seeks to show the depth of Getty Images’ extensive collection of millions of images, and how through imagery, any idea can come to life. The concept features several famous faces – the likeness of Angela Merkel, Prince Charles, the Dalai Lama and Pope Francis – in an unexpected way: meticulously reconstructed only using creative stills from Getty Images.

“Four months of extensive research and testing were spent, without using any editorial images, to produce the result. For each face to be recognized, every detail required a massive search, but as Getty Images has such rich content we were able to find the exact details to the faces that we wanted to portray,” assed Benjamin Yung Jr, Creative Director of AlmapBBDO.

All of the Endless Possibilities campaign assets, including film, print, poster and the microsite, utilize images from Getty Images and iStock by Getty Images to reconstruct famous faces.

“We are very pleased to once again partner with AlmapBBDO to create an innovative and unique campaign that clearly and cleverly demonstrates Getty Images’ role in the creative industry as the gold-standard visual content source for any marketer, advertiser, or publisher,” said Susan Smith-Ellis, Chief Marketing Officer at Getty Images. “This campaign highlights not only the quality and breadth of Getty Images creative content, but also the top tier creative talent at AlmapBBDO. This is a game changing campaign and I am excited to see the response from the creative community.”

Over the past seven years, Getty Images and AlmapBBDO have partnered to create award winning campaigns, such as “From Love to Bingo”, “85 Seconds” and,  most recently, the Getty Images 20th anniversary campaign which was awarded two Gold and a Bronze at the One Show Awards in New York, in May 2016.

Watch the “Millions of images. Endless possibilities” film here.

 

Credits

Title: Millions of Images. Endless Possibilities

Agency: AlmapBBDO

Client: Getty Images

Partner/ CCO: Luiz Sanches

Executive Creative Direction: Bruno Prosperi

Creative Direction: Benjamin Yung Jr, Marcelo Nogueira, Andre Gola, Pernil

Digital Creative Director: Luciana Haguiara

Digital Head of Art: Pedro Burneiko

Copywriter: Daniel Oksenberg

Art Director: Andre Sallowicz

Illustrator: Vitor Fubu, Vetor Zero Print + Evandro Malgueiro

Photography: Getty Images

Web Designer: Adriel Nunes

Art Buyers: Teresa Setti, Ana Cecília Costa

Production Company: Vetor Zero

Direction: Gabriel Nobrega

Audio: Satelite Audio

Music: Team Satelite

Agency producer: Vera Jacinto, Diego Vilas Boas e Fernando Yamanaka

Project Manager: Mayra de Souza Otsuka

Technology Director: Eduardo Bruschi

UX Designer: Caroline Kayatt

Planning: Cintia Gonçalves

Accounts: Daniela Gasperini, Samia Reiter Paz

Media: Carla Durighetto

Client Supervisors: Renata Simões, Susan Smith Ellis, Kjelti Kellough

 

 

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