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Getty Images and AlmapBBDO “Endless Stories” Campaign Wins Multiple Cannes Lions Awards

June 25, 2018 • Company News

The campaign showcases the ‘Fight of the Century’ using only Getty Image’s Archive assets

Endless Stories, the groundbreaking global campaign created by Brazilian agency AlmapBBDO in partnership with Getty Images, a world leader in visual communications, has been honored with several awards by the Cannes Lions jury. The “Endless Stories” campaign shows the breadth and depth of Getty Images’ Archive with rare footage and imagery from the ‘Fight of the Century’. The campaign was awarded in the following categories:

Film – Gold Lion

Entertainment – Silver Lion

Film Craft Editing – Silver Lion

Film Craft Script – Bronze

Design – Bronze

The campaign includes a short film, interactive video and website that are made entirely out of Getty Images content and highlights the parallel stories that can be found in a single event.  The film shows the story of what happened on the day of the ‘Fight of the Century’; the famous boxing match between Muhammad Ali and Joe Frazier. Stories just as improbable as the result of the fight, including Frank Sinatra’s ringside presence and Frank Lucas’ grand entrance, among other famous faces help to showcase the endless possibilities of Getty Images’ editorial archive.

“The ‘Endless Stories’ campaign deftly shows off Getty Images’ deep archive while capturing a unique perspective on one of the most historic moments in sporting history” said Gene Foca, Chief Marketing Officer at Getty Images. “AlmapBBDO’s drive and creativity is relentless and pushes our team at Getty Images to match the work ethic that they consistently display. Simply put, I couldn’t ask for a better creative partner.”

Over the past nine years, Getty Images and AlmapBBDO have worked together to create award winning campaigns such as the Getty Images 20th anniversary campaign, “Millions of Images. Endless Possibilities” and, most recently, the Nosferatu campaign that garnered multiple awards at the 2017 Cannes Lions Festival of Creativity.

Watch the “Endless Stories” film here.

 Credits – Endless Stories

Title: Endless Stories

Agency: AlmapBBDO

Client: Getty Images

Partner/ CCO: Luiz Sanches

Executive Creative Direction: Bruno Prosperi

Digital Creative Director: Luciana Haguiara

Digital Head of Art: Pedro Burneiko

Copywriters: Bruno Bizuti, Pedro Corbett

Art Director: Eduardo Macedo

Designer: Cezar Arai

UX Designer: Caroline Kayatt

Motion Design: Francisco Andrade e Letícia  Cardenuto

Photography: Getty Images

Production Company: Stink Films

Direction: Squarehead

Image research: Guilherme Ifanger

Executive Director: Ingrid Raszl

Executive Production: Guilherme Passos, Carolina Junqueira e Camila Martinez

Production Coordination: Paula Macedo e Rogerio Maestro

Editing: Squarehead, Danilo Abraham e Victor Cohen

Post-production | Color Grading: Stink House

Audio Production: PUNCH Áudio

Producer: Cristiano Pinheiro

Account: Lili D. Aragoni

Coordination: Cristiane Oliveira e Karina Coviello

Production house: Stink Films

Agency TVC production:  Vera Jacinto, Diego Villas Bôas e Tatiana Martins.

Digital Production Company: Slickland

Technology Director: Eduardo Bruschi

Project Manager: Danubia Fujita

Planning: Cintia Gonçalves

Accounts Services: Filipe Bartholomeu, Ana Clara, Nathalia Chaves e Felipe Elias Oliveira

Media: Carla Duriguetto e Priscila Sato

Business Intelligence: Caio Cesar Costa e Silva

Client: Gene Foca, Paige McCrensky, Kjelti Kellough, Elvira Cameriere e Natália Moraes

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