Getty Images and AlmapBBDO “Endless Stories” Campaign Wins Multiple Cannes Lions Awards
The campaign showcases the ‘Fight of the Century’ using only Getty Image’s Archive assets
“Endless Stories”, the groundbreaking global campaign created by Brazilian agency AlmapBBDO in partnership with Getty Images, a world leader in visual communications, has been honored with several awards by the Cannes Lions jury. The “Endless Stories” campaign shows the breadth and depth of Getty Images’ Archive with rare footage and imagery from the ‘Fight of the Century’. The campaign was awarded in the following categories:
Film – Gold Lion
Entertainment – Silver Lion
Film Craft Editing – Silver Lion
Film Craft Script – Bronze
Design – Bronze
The campaign includes a short film, interactive video and website that are made entirely out of Getty Images content and highlights the parallel stories that can be found in a single event. The film shows the story of what happened on the day of the ‘Fight of the Century’; the famous boxing match between Muhammad Ali and Joe Frazier. Stories just as improbable as the result of the fight, including Frank Sinatra’s ringside presence and Frank Lucas’ grand entrance, among other famous faces help to showcase the endless possibilities of Getty Images’ editorial archive.
“The ‘Endless Stories’ campaign deftly shows off Getty Images’ deep archive while capturing a unique perspective on one of the most historic moments in sporting history” said Gene Foca, Chief Marketing Officer at Getty Images. “AlmapBBDO’s drive and creativity is relentless and pushes our team at Getty Images to match the work ethic that they consistently display. Simply put, I couldn’t ask for a better creative partner.”
Over the past nine years, Getty Images and AlmapBBDO have worked together to create award winning campaigns such as the Getty Images 20th anniversary campaign, “Millions of Images. Endless Possibilities” and, most recently, the Nosferatu campaign that garnered multiple awards at the 2017 Cannes Lions Festival of Creativity.
Watch the “Endless Stories” film here.
Credits – Endless Stories
Title: Endless Stories
Agency: AlmapBBDO
Client: Getty Images
Partner/ CCO: Luiz Sanches
Executive Creative Direction: Bruno Prosperi
Digital Creative Director: Luciana Haguiara
Digital Head of Art: Pedro Burneiko
Copywriters: Bruno Bizuti, Pedro Corbett
Art Director: Eduardo Macedo
Designer: Cezar Arai
UX Designer: Caroline Kayatt
Motion Design: Francisco Andrade e Letícia Cardenuto
Photography: Getty Images
Production Company: Stink Films
Direction: Squarehead
Image research: Guilherme Ifanger
Executive Director: Ingrid Raszl
Executive Production: Guilherme Passos, Carolina Junqueira e Camila Martinez
Production Coordination: Paula Macedo e Rogerio Maestro
Editing: Squarehead, Danilo Abraham e Victor Cohen
Post-production | Color Grading: Stink House
Audio Production: PUNCH Áudio
Producer: Cristiano Pinheiro
Account: Lili D. Aragoni
Coordination: Cristiane Oliveira e Karina Coviello
Production house: Stink Films
Agency TVC production: Vera Jacinto, Diego Villas Bôas e Tatiana Martins.
Digital Production Company: Slickland
Technology Director: Eduardo Bruschi
Project Manager: Danubia Fujita
Planning: Cintia Gonçalves
Accounts Services: Filipe Bartholomeu, Ana Clara, Nathalia Chaves e Felipe Elias Oliveira
Media: Carla Duriguetto e Priscila Sato
Business Intelligence: Caio Cesar Costa e Silva
Client: Gene Foca, Paige McCrensky, Kjelti Kellough, Elvira Cameriere e Natália Moraes
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