Getty Images, the world leader in visual communications, and Visual China Group (VCG)[000681.SZ], a leading Chinese visual communications and new media business, today announced a global distribution partnership which will see customers globally benefit from an unprecedented content offering. The existing Getty Images collection of almost 200 million images spanning creative and editorial, stills and video, contemporary and archival, is expanding to include Corbis imagery, video and historic archival content. This content will be available to customers in China via the VCG platform and to the rest of the world via Getty Images’ global sales teams and industry-leading website, gettyimages.com.
Under the terms of their agreement with Corbis, VCG will own and manage the names and trademarks associated with the Corbis Images, Corbis Motion and Veer licensing brands, and will be responsible for the licensing of all images associated with these brands in China and around the world. This includes the renowned Bettmann and Sygma Archives, but does not include Corbis Entertainment (to be rebranded) and Splash.
As the most trusted and esteemed source of visual content in the world, Getty Images is always innovating to bring its customers the most comprehensive offering of diverse and high quality content in the market. The addition of Corbis content to Getty Images’ industry-leading collection means Getty Images now offers customers an unprecedented breadth and depth of gold-standard content across creative and editorial, stills and video, and contemporary and archival.
Getty Images is the trusted partner to a network of over 200,000 contributors and approximately 330 prestigious image partners relationships, including NBC Universal, BBC Worldwide and AFP, and is pleased to now represent Corbis content as well.
Further, VCG has been exclusively distributing Getty Images content in China for over a decade. This collaboration will further strengthen the long term partnership between these two companies in the visual content sector.
Corbis will be focused on building and growing its entertainment advertising business under a different brand. The sale does not include the three Corbis Entertainment businesses – the Branded Entertainment Network, Splash and Greenlight, its rights clearance and representation business.
Corbis Entertainment will be rebranded under a new name in the coming months.
Nothing changes immediately for you today. You can continue to find and purchase content using your existing Corbis and/or VEER account, and you can continue to work with your current sales representative.
VCG and Getty Images will immediately begin work to migrate Corbis content and will complete the migration as quickly as possible to ensure a seamless transition for customers, contributors and other partners. During the transition, the content will continue to be available via Corbis websites and sales staff. VCG and Getty Images will provide more details on this process and timeline in the coming weeks.
Over the coming months, we will begin migrating Corbis content over to Getty Images where it will become available as new collections. This means that customers will be able to easily filter their searches to see only the migrated Corbis content, or to view it alongside Getty Images’ existing collections if you prefer. We will share details of the new collections in the coming months.
For now, nothing changes – Corbis and Corbis Motion customers can continue to access their content via the existing websites. VCG and Getty Images will contact customers in the coming months to share more details about the transition of content from Corbis Images and Corbis Motion to gettyimages.com.
For now, nothing changes. Veer customers should continue to access their content via the Veer.com website. During the transition period, VCG and Getty Images will evaluate opportunities to improve the value and benefits for Veer customers, and will reach out to customers with more details in the coming weeks.
• A complete content offering, expanded and unified service, standardized terms and a simplified experience via one website.
• An unprecedented offering representing almost 200 million images and combining the premium content of Corbis and Getty Images across creative and editorial, stills and video, and contemporary and archival.
• Even more of the highest quality content all in one place – the best of historical photography brought together, combining Getty Images’ renowned Hulton Archive, the largest privately held archive globally with an estimated 80 million images dating back to the beginning of photography, with the Sygma and Bettmann Archives. The Bettmann Archive is one of the most significant historical collections of images in the world comprised of more than 11 million photographs from the 19th and 20th centuries.
• Corbis content with pricing for every budget level on gettyimages.com, from truly unique Prestige imagery to royalty-free imagery that will be available for purchase via UltraPacks with simple licensing and built-in savings.
Expertly curated content from Corbis creative stills, Corbis Motion content and Corbis archival and documentary content, inclusive of the prestigious Bettmann and Sygma archives, via the gettyimages.com website.
Getty Images will focus on integrating Corbis content, and contributors and image partners that it does not already represent, to create an even broader offering of content across creative and editorial, stills and video, and contemporary and archival housed all in one place at gettyimages.com.
“Non Silent Film” campaign scoops up multiple Cannes Lions awards
New York, Monday June 26, 2017 – Getty Images, a global leader in visual communication, in partnership with Brazilian agency AlmapBBDO, has been awarded multiple honours by the Cannes Lions jury. The “Non Silent Film” campaign, which seeks to show the depth of Getty Images’ extensive audio collection, gives voice to one of the greatest silent film classics “Nosferatu” (1922) with sound composed of thousands of Getty Images’ audio files.
Digital Craft – Gold Lion
Digital Craft – Bronze Lion
Outdoor – Bronze Lion
Promo & Activation – Silver Lion
Cyber – Silver Lion
Cyber – Silver Lion
During the 90-minute lengthy remake of the feature, characters emerge on scene with a voice from a fictional language, created by reversing speech files, composing a bleak language for Nosferatu and his victims. The production was performed by Punch Audio over eight weeks, including extensive research and collaboration from the teams of AlmapBBDO and Getty Images.
The site also includes a sound timeline of the production, and access to each file used in the film. In addition, posters inspired by the old posters of the film were recreated by AlmapBBDO, focusing on Nosferatu in its sonorized version.
“Winning several awards is testament to the leading creative work that AlmapBBDO and Getty Images are delivering. It is precisely this sort of creativity that helps us to stay top of mind with creatives,” said says Getty Images’ chief marketing officer, Gene Foca. “Our Premium Access subscription programs offer our creative partners the widest selection of content across imagery, video and audio. I can think of few ways to better showcase the wide-ranging capabilities of Getty Images than to transform this classic into a ‘new’ classic, with the help of Getty Images audio.”
Marcelo Nogueira, Creative Director from AlmapBBDO added, “We continue to enjoy our long-standing partnership with Getty Images. By utilizing their premium content – photos, videos, and audio – as the raw material for our work we continue to create innovative, award-winning campaigns. We plan to keep creating for a long, long time yet with the help of the depth and breadth of the Getty Images archive.”
Creative Direction: Andre Gola, Benjamin Yung Jr, Marcelo Nogueira, Pernil
Digital Creative Director: Luciana Haguiara
Digital Head of Art: Pedro Burneiko
Copywriter: Daniel Oksenberg, Rodrigo Resende
Art Director: Renato Butori, Hauck Araujo
Interface Design: Ingrid Bugarin
Audio: Getty Images
Audio Production: Punch Audio
Digital Production Company: Slickland
Illustration: Black Madre Atelier
Production house: Bossa Nova Animation
Agency producer: Vera Jacinto, Diego Villas Bôas and Léo Damasceno
Art Buyer: Teresa Setti e Stephanie Biekarck
Project Manager: Mayra Otsuka
Technology Director: Eduardo Bruschi
UX Designer: Caroline Kayatt
Planning: Cintia Gonçalves
Accounts: Ana Clara Grana, Beatriz Almonacid, Nathalia Chaves and Beatriz Sztamfater
Media: Luis Flavio Padilha, Cassiano Oliva and Natalia Furtado
Client Supervisors: Gene Foca, Paige McCrensky, Jennifer Ferguson, Kjelti Kellough, Elvira Cameriere and Natália Moraes
“You don’t want to be the face of something, you want to be the voice”
In a robust discussion, Lena Waithe and fellow speakers on Getty Images panel ‘Seeing is Believing: The Power of Re-picturing Stereotypes’ tell Cannes Lions delegates to hand over the reins and let people represent themselves
Cannes Lions delegates were given a lesson on diversity in a thought-provoking panel hosted by Getty Images in the Lumière Theatre this afternoon. Moderated by Pam Grossman, Director of Visual Trends at Getty Images, the panel saw Netflix actress and writer Lena Waithe join Piera Gelardi, Co-founder and Executive Creative Director at Refinery29 and photographers Campbell Addy and Braden Summers to discuss how the media and advertising industries can better visually represent the world’s diverse communities.
Seeing is Believing: The Power of Re-picturing Stereotypes, which took place at the Lumière Theatre at the Cannes Lions Festival of Creativity, explored why imagery is so important when it comes to reframing concepts of gender, race, mental illness, LGBTQ and religion – altering perceptions, evoking empathy and helping brands engage with a broader audience.
Discussion points included:
What diversity does and does not look like
Why diversity and inclusion are so beneficial for businesses to partake in
Why diverse voices at all levels of the creative process is just as important as picturing diversity in campaigns
How storytelling about specific lived experiences can resonate globally with the mainstream
A selection of speaker comments are included below for your reference:
On what diversity should be: “It’s not about seeing people of colour on the screen, it’s about actually having substance. The material needs to have a lasting impact. We don’t want to just put black faces on the screen, otherwise the people at the top are just profiting from our culture…People of colour need to be behind-the-scenes too and not just used as props, to truly help change the scene.”
On her work: “I have to be really black and really gay and if that makes you feel uncomfortable then great. Because eventually it won’t.”
“I hate the talk of diversity as a trend that has emerged over the last few years – that makes me angry. This is my life –my 24 years. I’ve always been here, we’ve always existed.”
“When I first produced my images, it was the LGBT community that pushed back and gave a lot of criticism – they felt the images were too romantic. But my thinking was that if people saw the beauty – saw the romance – they’d be so taken by it they would forget they were looking at an image of a gay couple…and would instead have a positive association with romance. The more that becomes normal, the more people will become comfortable with it.”
“Diversity is not about altruism, it’s about good business sense.”
The panel session has been recorded and will be available to view on the Cannes Lions website in the coming weeks.
2013年設立。Cinematicバーチャルリアルティを活用したクリエイティブの世界を牽引しており、ハード面、ソフト面、ツールやアプリを開発し、コンテンツを作り上げるクリエイターたちのput the power of virtual reality in the hands of today’s best content creators。様々なデバイスやプラットフォームで使用できるコンテンツを作るために、ブランドやアーティスト、映像作家などと協力している。カリフォルニア州のサンマテオ市に本社を構えているが、ロスにはJauntスタジオ、ロンドンにはヨーロッパ支社がある。2016年には中国のShanghai Media Group、China Media Capitalと協同でJaunt Chinaを設立し、ブランド化したオリジナルコンテンツを作成している。Facebook、Twitter、InstagramとYouTubeのアカウント@JauntVR。