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20 Sep 1932, Manhattan, New York City, New York State, USA --- While New York's thousands rush to crowded restaurants and congested lunch counters for their noon day lunch, these intrepid steel workers atop the 70 story RCA building in Rockefeller Center get all the air and freedom they want by lunching on a steel beam with a sheer drop of over 800 feet to the street level. The RCA building is the largest office building in terms of office space in the world. (original caption). Image taken 9/20/32; filed 9/29/32. --- Image by © Bettmann/CORBIS

Getty Images partners with VCG to bring you Corbis content

January 22, 2016 • Company News

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What is the news we’re announcing today?

Getty Images, the world leader in visual communications, and Visual China Group (VCG)[000681.SZ], a leading Chinese visual communications and new media business, today announced a global distribution partnership which will see customers globally benefit from an unprecedented content offering. The existing Getty Images collection of almost 200 million images spanning creative and editorial, stills and video, contemporary and archival, is expanding to include Corbis imagery, video and historic archival content. This content will be available to customers in China via the VCG platform and to the rest of the world via Getty Images’ global sales teams and industry-leading website, gettyimages.com.

Why is VCG acquiring Corbis assets?

Unity Glory, an affiliate of Visual China Group (VCG), owned by VCG’s major shareholders made the acquisition to advance VCG’s strategy to expand globally.

What is VCG acquiring?

Under the terms of their agreement with Corbis, VCG will own and manage the names and trademarks associated with the Corbis Images, Corbis Motion and Veer licensing brands, and will be responsible for the licensing of all images associated with these brands in China and around the world. This includes the renowned Bettmann and Sygma Archives, but does not include Corbis Entertainment (to be rebranded) and Splash.

Why is Getty Images partnering with VCG on this?

As the most trusted and esteemed source of visual content in the world, Getty Images is always innovating to bring its customers the most comprehensive offering of diverse and high quality content in the market. The addition of Corbis content to Getty Images’ industry-leading collection means Getty Images now offers customers an unprecedented breadth and depth of gold-standard content across creative and editorial, stills and video, and contemporary and archival.
Getty Images is the trusted partner to a network of over 200,000 contributors and approximately 330 prestigious image partners relationships, including NBC Universal, BBC Worldwide and AFP, and is pleased to now represent Corbis content as well.
Further, VCG has been exclusively distributing Getty Images content in China for over a decade. This collaboration will further strengthen the long term partnership between these two companies in the visual content sector.

What happens to Corbis moving forward with the business that they aren’t selling?

Corbis will be focused on building and growing its entertainment advertising business under a different brand. The sale does not include the three Corbis Entertainment businesses – the Branded Entertainment Network, Splash and Greenlight, its rights clearance and representation business.
Corbis Entertainment will be rebranded under a new name in the coming months.

For Corbis and Veer customers:

What content will Getty Images represent after the transition?

GI will represent Corbis creative stills, Corbis Motion content, and Corbis archival and documentary content, inclusive of the prestigious Bettmann and Sygma archives, via the GettyImages.com website.

I’m a current customer of Corbis and/or VEER, does anything change for me today?

Nothing changes immediately for you today. You can continue to find and purchase content using your existing Corbis and/or VEER account, and you can continue to work with your current sales representative.

What are the next steps and timing for the transition to Getty Images?

VCG and Getty Images will immediately begin work to migrate Corbis content and will complete the migration as quickly as possible to ensure a seamless transition for customers, contributors and other partners. During the transition, the content will continue to be available via Corbis websites and sales staff. VCG and Getty Images will provide more details on this process and timeline in the coming weeks.

What happens if I have a long-running or exclusive rights-managed (RM) image license with Corbis? How do I renew?

For now, nothing changes. You should contact Corbis and work with your sales representative as you have in the past. We will notify you in due course regarding next steps.

How will I find and get access to the Corbis content, once it’s migrated?

Over the coming months, we will begin migrating Corbis content over to Getty Images where it will become available as new collections. This means that customers will be able to easily filter their searches to see only the migrated Corbis content, or to view it alongside Getty Images’ existing collections if you prefer. We will share details of the new collections in the coming months.

How do I get sales support from Getty Images regarding this transition?

Getty Images’ global sales force is available to answer any questions – please contact your existing sales representative or see here for contact information by country.

What happens to the Corbis sites after the transition?

For now, nothing changes – Corbis and Corbis Motion customers can continue to access their content via the existing websites. VCG and Getty Images will contact customers in the coming months to share more details about the transition of content from Corbis Images and Corbis Motion to gettyimages.com.

What happens to Veer content specifically, where will this content live at Getty Images?

For now, nothing changes. Veer customers should continue to access their content via the Veer.com website. During the transition period, VCG and Getty Images will evaluate opportunities to improve the value and benefits for Veer customers, and will reach out to customers with more details in the coming weeks.

Existing Getty & iStock customers:

What does this deal mean for me as an existing Getty Images customer?

You will benefit from:

  • • A complete content offering, expanded and unified service, standardized terms and a simplified experience via one website.
  • • An unprecedented offering representing almost 200 million images and combining the premium content of Corbis and Getty Images across creative and editorial, stills and video, and contemporary and archival.
  • • Even more of the highest quality content all in one place – the best of historical photography brought together, combining Getty Images’ renowned Hulton Archive, the largest privately held archive globally with an estimated 80 million images dating back to the beginning of photography, with the Sygma and Bettmann Archives. The Bettmann Archive is one of the most significant historical collections of images in the world comprised of more than 11 million photographs from the 19th and 20th centuries.
  • • Corbis content with pricing for every budget level on gettyimages.com, from truly unique Prestige imagery to royalty-free imagery that will be available for purchase via UltraPacks with simple licensing and built-in savings.

What new content will I have access to?

Expertly curated content from Corbis creative stills, Corbis Motion content and Corbis archival and documentary content, inclusive of the prestigious Bettmann and Sygma archives, via the gettyimages.com website.
Getty Images will focus on integrating Corbis content, and contributors and image partners that it does not already represent, to create an even broader offering of content across creative and editorial, stills and video, and contemporary and archival housed all in one place at gettyimages.com.

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