Getty Images launches unprecedented new exhibition based on global creative research exploring the effects new technology will have on imagery
LONDON: Getty Images Gallery is delighted to announce the launch of ‘Altered States’, the latest exhibition at its Oxford Circus gallery.
The collection, which includes work from Getty Images’ award-winning array of photographers, as well as some of Europe’s most-esteemed rising photographic talent, including Felicity McCabe, Alma Haser and Mads Perch, explores the future of imagery and the impact technology has had on photography.
The exclusive exhibition will present three key aesthetic trends that Getty Images international creative team has identified based on its global research, exploring the impact and influence these will have on the future of photography and video. The trends that are presented are: ‘Mutant Nature,’ which focuses on mankind’s turbulent relationship with the environment; ‘Merging Mediums,’ which unites tactile crafts with photography, introducing a hand-crafted, tangible complexity to the process of image-making, pulling away from the perfection of digital; and ‘Future Unknown,’ which conveys a shift away from nostalgia as photographers harness new technology to drive a creative revolution.
The 26-image exhibition looks at the social and environmental circumstances that underpin the emergence of these trends, expanding upon the photographs and ideas recently published in Getty Images’ Creative in Focus book – an annual yearbook forecasting visual trends for the year ahead, produced by Getty Images’ international team of art directors and visual anthropologists.
Andy Saunders, Senior Vice President, Creative Content at Getty Images says: “As technology and the way we engage with it continues to evolve, the influence on creativity and image making cannot be overstated. Technology is having a transformative impact on visuals and what photographers are both aiming and able to achieve. Through this visually stunning exhibition, we want to give a flavour of how technology is pushing that change, as well as interpreting the social and environmental factors that have led to the emergence of these trends.”
Click here to view a preview of imagery which will be on display as part of the exhibition.
The exhibition runs from 15 April 2015 to 30 May 2015 and admission is free. Getty Images Gallery is situated in central London, close to Oxford Circus. Opening hours are from 10.00am to 5.30pm, Monday to Friday and 12.00 to 5.30pm Saturday.
– ENDS –
Notes to editors:
Getty Images Gallery
46 Eastcastle Street
Nearest underground: Oxford Circus
About Getty Images Gallery
Getty Images Gallery is London’s largest independent photographic gallery and was founded in 1996. Located on Eastcastle Street, close to Oxford Circus, Getty Images Gallery hosts exhibitions throughout the year. The majority of the imagery on display in the Gallery is taken from Getty Images’ archival and contemporary libraries and is available to buy as fine art prints in a variety of sizes and framing options.
About Getty Images:
Getty Images is the world’s leader in visual communication, with over 170 million assets available through its premium content site www.gettyimages.com and its leading stock content site www.istock.com. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and content creators help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life. For company news and announcements, visit press.gettyimages.com, and for the stories, innovation and inspiration behind our content, visit Stories & Trends http://stories.gettyimages.com. Find us on Facebook at www.facebook.com/gettyimages , Twitter at https://twitter.com/GettyImages, or download Stream, our free consumer app, to view and share the world’s best imagery.