AlmapBBDO and Getty Images win Silver Lion in Cannes

June 23, 2015 • Company News

AlmapBBDO created the award-winning campaign in celebration of Getty Images 20th anniversary, using 20 years of famous faces

CANNES, 23 June, 2015 — Getty Images, the global leader in visual communication, and Brazilian agency AlmapBBDO have been awarded at Cannes Lions for an advertising campaign in celebration of Getty Images’ 20^th anniversary. Awarded a Silver Lion in the Outdoor Category, the campaign shows the changing face of high profile personalities over the past 20 years, featuring former U.S. president Bill Clinton, tennis player Serena Williams, actress Scarlett Johansson and Prince William, Duke of Cambridge.

AlmapBBDO dove into Getty Images’ award-winning library of over 170 million images to curate this unique visual timeline portraying 20 years of change. The images are arranged chronologically, allowing the viewer to follow the transformation of each personality over the years. Each personality selected has a large number of images in the Getty Images library – for example, there are over 32,000 images of Clinton.

Andrew Saunders, Senior Vice President, Creative Content, Getty Images commented: “We are thrilled with the reception the campaign has received by the Cannes Lions jury. As with many great campaigns it makes a virtue of simplicity. The changing faces of the personalities helps us imagine and appreciate their lives in a different but very direct way. It is also an honour to be recognised on a global stage by the world’s most influential creatives.”

“Our long-standing relationship with AlmapBBDO is a relationship based on creativity and collaboration. As the leader in visual communication, we create content that inspires worldwide and in turn, enables best-in-class agencies like AlmapBBDO, to turn this content into inspiring and creative work of their own – as always, we are delighted to partner with them,” said Renata Simões, Marketing and Content Manager at Getty Images, Brazil.

The campaign highlights Getty Images’ continued leadership in visual communications, its quality content and the sheer breadth and depth of its archive, as it celebrates its significant 20th anniversary milestone.

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Credits

Client: Getty Images

Title: 20 years

Product: Institucional

General Creative Director: Luiz Sanches

Exec Creative Director: Bruno Prosperi

Creative Director: André Gola, Benjamin Yung Jr, Marcelo Nogueira, Pernil

Art Director: Andre Sallowicz

Copywriter: Daniel Oksenberg

Photography: Getty Images

Art Buyer: Teresa Setti, Ana Cecília Costa

Graphic Producer: José Roberto Bezerra

Service: Cristina Chacon, Daniela P. Gasperini

Media: Flavio De Pauw, Patrícia Moreton

Business Director: Rodrigo Andrade

About Getty Images:

Getty Images is the world’s leader in visual communication, with over 170 million assets available through its premium content site www.gettyimages.com and its leading stock content site www.istock.com. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and content creators help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life. For company news and announcements, visit press.gettyimages.com, and for the stories, innovation and inspiration behind our content, visit Stories & Trends http://stories.gettyimages.com. Find us on Instagram at https://instagram.com/gettyimages/, Facebook at www.facebook.com/gettyimages, Twitter at https://twitter.com/GettyImages, or download Stream, our free consumer app, to view and share the world’s best imagery.

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“Non Silent Film” campaign scoops up multiple Cannes Lions awards

New York, Monday June 26, 2017 – Getty Images, a global leader in visual communication, in partnership with Brazilian agency AlmapBBDO, has been awarded multiple honours by the Cannes Lions jury. The “Non Silent Film” campaign, which seeks to show the depth of Getty Images’ extensive audio collection, gives voice to one of the greatest silent film classics “Nosferatu” (1922) with sound composed of thousands of Getty Images’ audio files.

Digital Craft – Gold Lion

Digital Craft – Bronze Lion

Outdoor – Bronze Lion

Promo & Activation – Silver Lion

Cyber – Silver Lion

During the 90-minute lengthy remake of the feature, characters emerge on scene with a voice from a fictional language, created by reversing speech files, composing a bleak language for Nosferatu and his victims. The production was performed by Punch Audio over eight weeks, including extensive research and collaboration from the teams of AlmapBBDO and Getty Images.

The site also includes a sound timeline of the production, and access to each file used in the film. In addition, posters inspired by the old posters of the film were recreated by AlmapBBDO, focusing on Nosferatu in its sonorized version.

“Winning several awards is testament to the leading creative work that AlmapBBDO and Getty Images are delivering. It is precisely this sort of creativity that helps us to stay top of mind with creatives,” said says Getty Images’ chief marketing officer, Gene Foca. “Our Premium Access subscription programs offer our creative partners the widest selection of content across imagery, video and audio. I can think of few ways to better showcase the wide-ranging capabilities of Getty Images than to transform this classic into a ‘new’ classic, with the help of Getty Images audio.”

Marcelo Nogueira, Creative Director from AlmapBBDO added, “We continue to enjoy our long-standing partnership with Getty Images. By utilizing their premium content – photos, videos, and audio – as the raw material for our work we continue to create innovative, award-winning campaigns. We plan to keep creating for a long, long time yet with the help of the depth and breadth of the Getty Images archive.”

Over the past eight years, Getty Images and AlmapBBDO have partnered to create award winning campaigns, such as “From Love to Bingo”, “85 Seconds” and, last year’s “Millions of Images. Endless Possibilities” that scooped multiple awards at the 2016 Cannes Lions Festival of Creativity.

Watch the trailer here and the full movie at www.nonsilentfilm.com.

Credits

Title: Nosferatu “The Non Silent Film”

Agency: AlmapBBDO

Client: Getty Images

Partner/ CCO: Luiz Sanches

Executive Creative Direction: Bruno Prosperi

Creative Direction: Andre Gola, Benjamin Yung Jr, Marcelo Nogueira, Pernil

Digital Creative Director: Luciana Haguiara

Digital Head of Art: Pedro Burneiko

Copywriter: Daniel Oksenberg, Rodrigo Resende

Art Director: Renato Butori, Hauck Araujo

Interface Design: Ingrid Bugarin

Audio: Getty Images

Audio Production: Punch Audio

Digital Production Company: Slickland

Illustration: Black Madre Atelier

Production house: Bossa Nova Animation

Agency producer: Vera Jacinto, Diego Villas Bôas and Léo Damasceno

Art Buyer: Teresa Setti e Stephanie Biekarck

Project Manager: Mayra Otsuka

Technology Director: Eduardo Bruschi

UX Designer: Caroline Kayatt

Planning: Cintia Gonçalves

Accounts: Ana Clara Grana, Beatriz Almonacid, Nathalia Chaves and Beatriz Sztamfater

Media: Luis Flavio Padilha, Cassiano Oliva and Natalia Furtado

Client Supervisors: Gene Foca, Paige McCrensky, Jennifer Ferguson, Kjelti Kellough, Elvira Cameriere and Natália Moraes

“You don’t want to be the face of something, you want to be the voice”

In a robust discussion, Lena Waithe and fellow speakers on Getty Images panel ‘Seeing is Believing: The Power of Re-picturing Stereotypes’ tell Cannes Lions delegates to hand over the reins and let people represent themselves

Cannes Lions delegates were given a lesson on diversity in a thought-provoking panel hosted by Getty Images in the Lumière Theatre this afternoon. Moderated by Pam Grossman, Director of Visual Trends at Getty Images, the panel saw Netflix actress and writer Lena Waithe join Piera Gelardi, Co-founder and Executive Creative Director at Refinery29 and photographers Campbell Addy and Braden Summers to discuss how the media and advertising industries can better visually represent the world’s diverse communities.

Seeing is Believing: The Power of Re-picturing Stereotypes, which took place at the Lumière Theatre at the Cannes Lions Festival of Creativity, explored why imagery is so important when it comes to reframing concepts of gender, race, mental illness, LGBTQ and religion – altering perceptions, evoking empathy and helping brands engage with a broader audience.

Discussion points included:

What diversity does and does not look like
Why diversity and inclusion are so beneficial for businesses to partake in
Why diverse voices at all levels of the creative process is just as important as picturing diversity in campaigns
How storytelling about specific lived experiences can resonate globally with the mainstream

A selection of speaker comments are included below for your reference:

Lena Waithe:

On what diversity should be: “It’s not about seeing people of colour on the screen, it’s about actually having substance. The material needs to have a lasting impact. We don’t want to just put black faces on the screen, otherwise the people at the top are just profiting from our culture…People of colour need to be behind-the-scenes too and not just used as props, to truly help change the scene.”
On her work: “I have to be really black and really gay and if that makes you feel uncomfortable then great. Because eventually it won’t.”

Campbell Addy:

“I hate the talk of diversity as a trend that has emerged over the last few years – that makes me angry. This is my life –my 24 years. I’ve always been here, we’ve always existed.”

Braden Summers:

“When I first produced my images, it was the LGBT community that pushed back and gave a lot of criticism – they felt the images were too romantic. But my thinking was that if people saw the beauty – saw the romance – they’d be so taken by it they would forget they were looking at an image of a gay couple…and would instead have a positive association with romance. The more that becomes normal, the more people will become comfortable with it.”

Piera Gelardi:

“Diversity is not about altruism, it’s about good business sense.”

The panel session has been recorded and will be available to view on the Cannes Lions website in the coming weeks.

独占的に世界中のクリエイターへ360 度VR 映像を提供

【2017 年6 月14 日、米国ニューヨーク】ビジュアルコミュニケーションを牽引する世界最大のデジタルコンテンツ提供・管理会社であるゲッティイメージズは、cinematic VR 映像*業界トップのJaunt 社（ジョント）制作コンテンツのグローバル配信パートナーシップ契約を締結したことを発表いたします。今回の契約により、世界中のクリエイターに最高品質のCinema VR 映像を提供することが可能となりました。 *映画対応VR 動画
ゲッティイメージズは近年VR コンテンツ拡大に注力しており、Jaunt 社にとっても、ゲッティイメージズとのパートナーシップは理想的であることから、今回の契約が締結されました。本契約締結により、既にゲッティイメージズのサイト上にある25,000 枚以上の360 度写真に加え、Jaunt 社の360 度ステレオ映像コンテンツもライセンス可能になります。
Jaunt 社は、業界一の上質なCinematic VR コンテンツを誇り、2013 年の設立以来、世界各地で最先端のVR 映像を創出しています。Jaunt の制作プロデューサーが捉えた世界各地の様子がドキュメンタリー形式の素材としてストックしており、同社のオリジナル映像が、ストックコンテンツのリーダーであるゲッティイメージズとの今回のパートナーシップ契約締結により、世界中のクリエイター達と共有できることになります。
ビジュアルコミュニケーションの領域で20 年以上の経験があるゲッティイメージズのカメラマンが、アカデミー賞やオリンピック、2016 年の米国大統領選挙などを360 度カメラで取材。そのコンテンツは世界中で数百万回再生されており、各コンテンツは平均2 分以上の閲覧を記録しています。
ゲッティイメージズのVR 最高責任者であるアンソニー・ホーランド・パーキンは、「2017 年になって、VR に対する懐疑心がようやく薄れてきました。懐疑心の解消によって、消費者と企業の関わり方が大きく変わることになるでしょう。VR コンテンツの技術をビジネスの主軸とし、最強のコンテンツを提供することで、ゲッティイメージズはVR の進化と共にユーザー体験の世界を広げます」と述べています。
またゲッティイメージズでは、Google とパートナーシップ契約をしており、グーグル・エクスペディションに世界中からハイレゾVR コンテンツを提供しています。またGoogle の他に、Oculus Rift（オキュラスリフト）やExperience360°、 360Cities.net など業界のリーダー企業とも締結しています。
●ゲッティイメージズのVR コンテンツはこちらからご覧になれます：www.gettyimages.com/vr

◆アンソニー・ホーランド・パーキン（ゲッティイメージズ　VR最高責任者）コメント

Jaunt社との契約により、没入体験の次なる世界に踏み込むことが可能になりました。今までにないVRコンテンツを利用者の皆さんに提供できるようになります。このような大胆かつ希少なコンテンツを提供することで、私たちが体験できる世界を広げてくれるコンテンツの成長と需要を刺激できたらと願っています。

◆ミッツィ・レイ（Jaunt　Global Head of Strategy & Content Licensing）コメント

ゲッティイメージズと連携してJaunt社の高品質な360度のCinematicVR映像を世界中のクリエイターたちに提供できるようになり、大変うれしく思っています。最高のVR体験を提供するだけでなく、他のクリエイターが我々同様の360度、そしてVRコンテンツを製作できる環境を作ることにも意義があります。VR世界の発展を後押しするためにも貴重な一歩だと思っています。

Getty Imagesについて

ゲッティイメージズ（Getty Images）は、2億点以上のデジタルコンテンツを提供・管理する、世界最大級の企業です。ゲッティイメージズはクリエイティブで、広告使用にも適した素材を世界200カ国以上に提供しており、世界最高レベルのフォトグラファーやビデオグラファー達が撮る力強いコンテンツの発見や共有、そしてライセンス購入までを提供しています。ゲッティイメージズは、20万人以上のコントリビューター、100以上のイメージ・パートナーと提携しており、毎年13万件以上の時事、スポーツ、エンターテイメントのイベントを取材しており、ゲッティイメージズが誇る歴史的な写真のデジタル・アーカイブとともに、より創造性の高い世界を作り出しています。

ゲッティイメージズのホームページ（www.gettyimages.co.jp）をご覧頂ければ、様々な写真や映像によって想像が芽吹き、コミュニケーションやビジネスがユニークに進化していく過程を体験できます。企業情報やニュースリリース等はPress Roomをクリックしてください。また、写真や映像に付随するストーリーなどはStories & Trendsをクリックしてください。ゲッティイメージズのコンテンツは、Facebook、Twitter、Instagram、LinkedIn、Pinterest、Tumblrでもご覧頂けます。もしくは、Getty Images appをダウンロードし、世界最高のビジュアル世界をお楽しみください。

Jaunt社について

2013年設立。Cinematicバーチャルリアルティを活用したクリエイティブの世界を牽引しており、ハード面、ソフト面、ツールやアプリを開発し、コンテンツを作り上げるクリエイターたちのput the power of virtual reality in the hands of today’s best content creators。様々なデバイスやプラットフォームで使用できるコンテンツを作るために、ブランドやアーティスト、映像作家などと協力している。カリフォルニア州のサンマテオ市に本社を構えているが、ロスにはJauntスタジオ、ロンドンにはヨーロッパ支社がある。2016年には中国のShanghai Media Group、China Media Capitalと協同でJaunt Chinaを設立し、ブランド化したオリジナルコンテンツを作成している。Facebook、Twitter、InstagramとYouTubeのアカウント@JauntVR。